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Hillary Read
☀️Marketing & Branding Leader | Revenue Growth for $30-100M SaaS, B2B, & B2C Orgs | Powerful Company & Executive Branding
Hillary Read is a professional with a diverse background in sports writing, copy editing, and marketing.
With over a decade of experience, Hillary has honed her skills in storytelling, meeting deadlines, and building marketing functions for digital agencies.
She excels at developing personal brands for leaders and boosting the profiles of small to mid-sized agencies.
Hillary has a strong track record of contributing to various publications and overseeing significant growth in revenue and marketing metrics for the organizations she has worked with.
She holds a Bachelor of Arts degree in English and American Literature and Language from Harvard University.
Throughout her career, she has held key positions in renowned organizations like 3Q Digital, Cenports Commerce Inc., WITHIN, and more.
Highlights
Dynamic CEO and cool opp - if you have #agencysales experience and would like an intro, DM me!
LinkedIn, I love you, but it’s gotten pretty gross here.
Why? A mindless “thought leadership” epidemic and a storm of click bait that serves only to get eyeballs (and eye rolls).
There’s still a ton of actual thought leadership out there, and LinkedIn is where I always tell people to start if they have valuable insights to share. But if you’re going to do it, do it in a way that’s true to you. That means:
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Doing some deep reflective work (coaches are incredibly helpful here) to understand what makes your perspective unique. You’ve been living in your own head for your whole life, mind you, so you’re going to be naturally blind to what makes you cool.
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Understanding who needs to hear what you have to say and speaking directly to those people. Sometimes that “who” will be broad – for instance, I’m basically writing to everyone curious but hesitant about posting more on LinkedIn right now – and sometimes it will be narrow and specific.
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Writing (or recording) in the tone that feels most natural to you. I’m a GenXer sitting here in my sweats, typing with Monday-morning WFH hair. You’re not getting starchy soundbites.
Bonus tip: the above recs on thought leadership should also be applied to your profile page – which is actually where you should invest time first, before you start dropping knowledge in everyone’s feed.
Do all that, and you’ll make the right people want to engage with you – and you’ll make LinkedIn a little better at the same time.
