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Hiroyuki Hayashi

Senior Strategist & Analyst- Dentsu isobar

Hiroyuki Hayashi is a seasoned professional with a background in building strategies and plans, analysis, and improving goals and KPIs. He holds a Bachelor of Economics degree from Meiji University and has experience working at reputable organizations like Sumitomo Mitsui Trust Bank, SPI, Ogilvy & Mather Japan, and currently serves as a Senior Strategist & Analyst at Dentsu Isobar since 2017.

In his role, Hiroyuki provides consulting services for marketing departments across various industries, focusing on marketing and business strategy development, data analysis, and marketing research using statistics. He excels in big data-related analysis, advertising effectiveness analysis, and digital marketing effectiveness measurement and improvement.

Specializing in analysis, Hiroyuki's expertise includes consumer research analysis, marketing efficiency analysis, data mining, statistical analysis using tools like R, SPSS, and Aimos. He also implements BI tools like Tableau, conducts website access analysis using Google Analytics and Adobe Analytics, content analysis, social media analysis, and customer relationship management (CRM). Additionally, he excels in online facilitation, sales promotion, and enhancing business efficiency and visualization.

Hiroyuki Hayashi is a member of the Japan Marketing Association and has a strong educational background in Demography and Statistics. His professional journey includes roles such as Marketing Analyst at Ogilvy Japan, Analyst at SPI, Analyst at Dentsu Aegis Network, and Assistant Manager at The Chuo Mitsui Trust and Banking Company, Limited.

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Location

Chiba, Japan