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Holly Corbett
Product Marketing Manager, QuickBooks Payments | eMBA Candidate 2025
Professional Background
Holly Corbett is a seasoned Product Marketing Manager at Intuit, where she has successfully harnessed her extensive 13 years of experience to drive end-to-end go-to-market (GTM) campaigns for QuickBooks Payments in Canada. With an unwavering commitment to delivering results and a focus on innovation, Holly has established a reputation for fostering high levels of trust and collaboration across various channels in her role at Intuit.
Throughout her tenure with the Small Business and Self-Employed Group (SBSEG), Holly has dedicated herself to empowering millions of individuals and businesses around the globe to achieve financial prosperity through Intuit's world-class products and services. Her expertise in product marketing encompasses a wide range of essential areas, including GTM strategies specifically designed for product partnerships, customer acquisition, and the intricacies of cross-selling via lifecycle marketing initiatives.
In her dynamic career, Holly has leveraged her marketing acumen to benefit various organizations, honing her skills as a marketer and strategist. She has held pivotal roles at leading corporations and institutions, where she made impactful contributions to marketing and brand management. With a passion for continuous learning and development in her field, Holly is currently pursuing an Executive MBA with a concentration in Corporate Level Strategy and Business Law, which she expects to complete in January 2025.
Education and Achievements
Holly Corbett's academic background is as impressive as her career portfolio. She is currently enrolled in the Executive MBA program at the Quantic School of Business and Technology, where she is focusing on Corporate Level Strategy and Business Law. Through this pursuit, she is expanding her knowledge base and enhancing her capabilities, further equipping herself to tackle the challenges of modern business environments.
Prior to this, Holly earned her Bachelor's degree in Journalism from Ryerson University, a program that honed her communication skills and provided her with a unique perspective on narrative building—an asset in her marketing roles. Moreover, Holly holds a Post-Graduate Certificate in Public Relations from Humber College, which laid the groundwork for her expert understanding of managing public perceptions and building effective public outreach strategies.
Holly’s education has played a critical role in shaping her approach to marketing, enabling her to blend analytical skills with creativity—key components for executing successful marketing initiatives in today’s rapidly changing landscape.
Career Highlights
Holly’s remarkable career features numerous significant milestones and positions that exemplify her expertise and commitment to the marketing field. Before her current role at Intuit, Holly worked as a Marketing Manager at DRMG | Direct Response Media Group, where she leveraged her marketing prowess to drive campaigns that resonated with diverse audiences.
Earlier, she contributed her skills as a Marketing Consultant at Humber College, where her strategic insights helped elevate the college’s visibility and outreach to prospective students. Holly also served as a Marketing Manager at Diabetes Canada, where she made substantial contributions to awareness and fundraising efforts, positively impacting the lives of those affected by diabetes.
Her journey in marketing started at Torstar Corporation, where she served as both Assistant Brand Manager Marketing and Marketing Manager, effectively managing brand strategies for various media properties and gaining a rich understanding of the publishing industry.
Additionally, Holly has gained valuable experience in various roles such as Marketing Specialist at CAA South Central Ontario and Marketing Communications Specialist at MONEXgroup, where she further expanded her marketing toolkit and successfully navigated different facets of the marketing spectrum.
One of the earlier highlights of her career includes her role as a Digital Marketing Specialist at VPI Working Solutions, where she was instrumental in developing digital strategies that aligned with clients' needs. Holly also laid the foundation of her career as a Sports Reporter at KRON-TV, where she developed strong storytelling skills, a key asset in the marketing world.
Notable Achievements
Holly's dedication to her profession has garnered her numerous accolades and recognition over the years. Her ability to deliver successful marketing campaigns is reflected in the sustained growth of the products she promotes. She is known for her skills in creating cross-channel marketing strategies that effectively engage diverse audiences, which is essential in today’s fast-paced digital environment.
Her focus on innovation and results-driven outcomes has enabled her to contribute significantly to the organizations' missions she has represented. Holly's collaborative approach to teamwork and her knack for fostering relationships across different departments has consistently driven synergy and achieved shared goals.
Furthermore, as a leader within the SBSEG team at Intuit, Holly's influence extends beyond marketing; she genuinely empowers others, instilling confidence in team members and promoting a culture of financial literacy and prosperity.
Overall, Holly Corbett exemplifies a dedicated marketing professional whose breadth of experience, educational background, and passion for the industry pave the way for continued success and influence in the field of product marketing. Her journey is not just marked by her past accomplishments but also by her ongoing pursuit of knowledge and growth, setting a standard for excellence in product marketing.
