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Holly Graham

Chief Commercial Officer at Little Dot Studios

Holly Graham is a highly-experienced professional specializing in digital strategy and audience development in the media and entertainment industry. With a Bachelor's degree in English Language and Literature from the University of Oxford, Holly has over a decade of expertise in Online Audience Development, Digital Video Production and Optimization, Rights Management, and IP protection for television programming.

Throughout Holly's career, she has held key roles at Little Dot Studios, a prominent player in the digital media landscape. Her positions included Chief Commercial Officer, Chief Business Officer, Managing Director (USA), Head of Partnerships (USA), Senior Partnerships Manager, and Channel Manager. Additionally, she gained foundational experience as a Digital Content Intern at Scripps Networks Interactive.

An expert in defining and implementing digital strategies, Holly's work has revolved around collaborating with major media and entertainment brands globally. She is known for her proficiency in reaching new audiences, developing innovative revenue streams, and ensuring the successful execution of digital initiatives. Holly is also recognized for her YouTube Certification, which further attests to her digital prowess and industry knowledge.

Highlights

Jul 29 · linkedin

Last month we recorded a webinar for The Drum (with NBCU's Nicholas S. and Virgin's Greg Rose - thank you again for your insights!) on how brands can unlock success on YouTube. The full webinar is worth a listen (linked below 🎧) but also a TL;DR (or really TL;DL) breakdown for anyone who wants the headlines:

https://lnkd.in/eqt-vBBX

https://lnkd.in/eEwJXMTf

Jul 25 · linkedin

This morning Little Dot hosted our second Breakfast Booster, this time focused on Mastering TikTok: How to Be Engaging, Not Embarrassing (in partnership with TikTok and with great insights from Sanjit Sarkar and Amy Johal)

Our Social Creative team produce TikTok content for Entertainment companies, Sports brands/rightsholders and consumer Brands - they are (to quote Jen Leeming) chronically online and understand the potential of these platforms - and how to realise it - like almost no one else. They also truly get the challenges our partners face and how to navigate them - our Network team has built out their genre hub TikTok accounts based on passion, skill and (to quote Oliver Diamond) almost no money 😬 - so we get the grit required to convince people to invest in these platforms and what’s needed to make them fly.

It was great having so many partners and potential partners in the room - watch out for future events, they really are a fantastic opportunity to get insights from people who know it all.

Shoutout to Little Dot’s amazing marketing team Camilla Eden-Davies Jessica Bos Lydia Collins Matthew Wallace Abbie Cadwallader Claire Scott

Holly Graham
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Location

London, England, United Kingdom