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Holly Nester
▷ Product Development | Management | Marketing ▷ CPO ▷ MBA
Holly Nester is a dynamic Product Development leader with a wealth of experience and expertise in connecting issues and opportunities, utilizing the latest technological advancements. She excels in managing product roadmaps, fostering vendor relationships, and driving strategic business growth through innovation and problem-solving.
Her professional skill set includes Strategic Planning, Product Development, Certified Agile Product Owner, Market Research, Value Proposition Development, Pricing strategies, Business Development, Contract Negotiations, Order Management Systems, Vendor Relationship Management, Budgeting, ROI Analysis, Hiring, Employee Coaching, Sales Training, and P&L management.
In the realm of Media and Advertising, Holly specializes in B2B, Digital Advertising, Programmatic advertising, Data Platforms, Ad Tech, Ad Serving, Behavioral Audience Targeting, Lead Generation, Content Management Systems, and Marketing Automation.
Holly pursued her education by completing an MBA at The University of Tulsa, following a BBA in Marketing from the University of Oklahoma.
Her rich professional background includes roles such as Director of Product Growth, Digital Business Development Manager, and Product Development, Management, and Marketing at reputable organizations like WATT Global Media and PennWell. She has also held strategic positions at Independent Consultant, DG/Fast Channel (now Extreme Reach and Sizmek), Level 3 Communications, and WilTel-Vyvx.
Throughout her career, Holly Nester has demonstrated her ability to drive change, lead cross-functional teams, and deliver innovative products. Her expertise in product leadership, coupled with her media and advertising acumen, has made her a well-rounded and sought-after professional in the industry.
Holly's diverse experience across different organizations and roles showcases her adaptability and proficiency in navigating complex challenges while maintaining a strategic focus on growth and development.
Highlights
I’m happy to share that I’m starting a new position as Director of Product Growth at WATT Global Media!
I'm excited to share our 2022 Media Kit. This year we designed a web-based interactive media kit instead of designing a static PDF experience. It is driven by a need to improve the buyer's journey from the planning stage through buying and creative development stages. If clients want a traditional reading experience they can click on the first product and hit "next product". Or you can try out the "plan a campaign" tool which recommends tactics and products that align with your goals and budget. The product filter can also help you explore by channel or marketing objective. And the product pages share plenty of examples along with all of the specs! Check it out at wattmediakit.com!
