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Howard J. Wolff
Strategic marketing consultant for smart architecture, design and construction firms
Howard J. Wolff is a professional photographer based in Honolulu, Hawaii. He specializes in architecture, nature, and portrait photography.2 Wolff's work has been featured in various publications, including Smithsonian Magazine, Kia Ora, AARP, The U.S. Men's Shed, The Nation's Travels, and Six Senses.1
In addition to his photography career, Wolff has a background in marketing for architecture, design, and construction companies. He is currently the "Most Senior Person" at Full-Height Advice, Inc., where he provides advanced marketing services for design firms.36
Wolff has been actively involved in volunteer work, notably with Honolulu Habitat for Humanity. Since July 2020, he has been contributing his time and photographic skills to document the organization's work and the families they serve.4
His photography portfolio showcases a particular interest in combining architectural design with portraiture, aiming to provide a unique perspective on his subjects.5
Howard Wolff's work and services can be found on his photography website, HowardWolffPhotography.com, as well as his marketing consultancy website, HowardWolff.com.26
Highlights
The architecture world lost a visionary. Don Goo passed away at the age of 88. His family gave me the honor of saying a few words at a gathering in Honolulu to celebrate Don's life and career. Here are some excerpts of what I shared:
My name is Howard Wolff. I wouldn’t be here if it weren’t for Don Goo. The year was 1988. I was minding my own business in Alexandria, VA, where I was director of marketing for an architecture firm. I got a call out of the blue from a recruiter who said I would be a perfect fit for a job in Hawaii (where I had never been) to work for a company that I had never heard of and couldn’t pronounce: Wimberly Bimberly Yada Yada and Goo. Don Goo was responsible for my joining the firm now known as WATG. I became their first worldwide director of marketing. And I moved 5,000 miles to do so. Don was a visionary. He painted a clear and compelling image of the brightness of the future. How could I not join him? Speaking of joining him, shortly after we moved to Hawaii, Don organized an executive retreat on Maui that included spouses. We were staying at the Four Seasons Wailea, which the firm had recently designed. Don and Laura invited me and my wife Jana to join them for sunrise at Haleakalā. I’ll never forget standing there shivering, watching the sun come up, all of us wrapped in our matching fluffy white hotel bathrobes. In the decades that I worked with Don, he was always thinking about possibilities, never satisfied with the status quo, constantly exploring ways in which we could do better and be better. He was never quite satisfied, especially when he was writing something—a speech, a whitepaper, a letter to the editor. By the time he brought it to me to review, edit and finalize, it would be marked draft #11. It’s the master architect’s curse, that the design can always use one more tweak before it goes out the door! It’s rare that he worked alone. Don was the consummate collaborator. He would often compare WATG to a jazz band rather than a symphony orchestra. In that regard, he viewed his job not as a conductor but as a bandleader who assembled a group of talented individuals and let each one shine. Don’s jazz leadership style involved minimal structure and a lot of improvisation. And constant communication allowed us to create deep connections. It was truly a great place to work. (Hundreds of former employees and partners came from far and wide to honor Don.) During my long tenure and under Don’s leadership, WATG grew tenfold and became known as THE pre-eminent hospitality design firm in the world, working in 160 countries. I consider Don a dear friend and a valued colleague, and I will be forever grateful that – 33 years ago – he took a chance on me.
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