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Howard Laubscher

HIRING - Group Director, Strategy & Insights at VMLY&R

Howard Laubscher is a prominent figure in the advertising and marketing industry, currently serving as the Chief Strategy Officer at VMLY&R, a role he has held since January 2023. Prior to this position, he was the Managing Director of Strategy & Insights from December 2021 to January 2023, and he also served as the Group Director of Strategy & Insights from April 2020 to January 2022. His work has notably included leading strategy for major clients like Intel, where he has been involved in innovative campaigns such as the eCycleland initiative aimed at promoting e-cycling among gamers.13

Professional Background

Laubscher has over a decade of experience in strategic roles across various leading agencies. His career highlights include:

  • VP Strategy Director at Barkley (March 2016 - April 2020)
  • VP Strategy Director at Leo Burnett (January 2012 - March 2016)
  • Various roles at Starcom MediaVest Group, including Digital Director and Media Supervisor.1

Education

He holds a Bachelor of Arts in Mass Communication with a focus on Advertising from Winona State University. Additionally, he has pursued further education at the University of Arizona.1

Awards and Recognition

Laubscher's contributions to the industry have been recognized with multiple awards, including two Bronze Cannes Lions for his work on projects like KC's proposal for Amazon's HQ2 and for campaigns related to e-cycling initiatives.12

Mentorship and Teaching

In addition to his professional achievements, Laubscher is actively involved in education as a guest lecturer at institutions such as Notre Dame and Washington University in St. Louis, and he serves as a mentor for MBA students at Northwestern University's Kellogg School of Management.1

Howard Laubscher's strategic insights and leadership continue to drive impactful marketing initiatives, making him a significant player in the field of advertising and brand strategy.

Highlights

May 13 · oneclub.org
Intel | eCycleland | The One Club
Nov 21 · aaaa.org
VMLY&R Launches eCycling Campaign for Intel and Dell ...
VMLY&R Launches eCycling Campaign for Intel and Dell ...
Nov 15 · geretyawards.com
eCycleland - Gerety Awards

Related Questions

What are some of the most innovative strategies Howard Laubscher has led at VMLY&R?
How did Howard Laubscher contribute to Intel's eCycleLand campaign?
What awards has Howard Laubscher won in his career?
What is Howard Laubscher's educational background?
How has Howard Laubscher's role evolved at VMLY&R?
Howard Laubscher
Howard Laubscher, photo 1
Howard Laubscher, photo 2
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Location

Kansas City, Missouri Area