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Howard Yang

Director, Google Ads | Strategy & Operations

Howard Yang is the Director of Strategy & Operations for Ads Buying, Analytics, and Measurement at Google, a position he has held since 2021. He is based in the San Francisco Bay Area and has a robust background in corporate strategy and operations.

Professional Experience

  • Google (2021 - Present): As Director, Yang leads strategic initiatives and operational processes related to Google Ads, focusing on analytics and measurement to enhance advertising effectiveness.

  • Facebook (2018 - 2021): He served as the Global Head of Product Data Operations for AI/ML, where he managed the creation of custom data sets to optimize machine learning models across various platforms, including Instagram and Oculus.

  • Uber (2017 - 2018): Yang was the Head of Strategy & Planning for North America Customer Support, where he developed strategies to improve customer support experiences.

  • Charles Schwab (2011 - 2017): He held multiple roles, including Managing Director of Strategy, where he focused on technology investments and strategic initiatives.

  • Accenture and PwC: Earlier in his career, he worked as a management consultant, where he developed program management offices and provided strategic consulting services.

Education

Howard Yang holds an MBA in Decision Sciences from Duke University's Fuqua School of Business and a Bachelor's degree in Economics with a specialization in Computer Science from UCLA.

Yang's extensive experience in strategy and operations across major tech companies positions him as a significant player in the digital advertising landscape at Google.1

Related Questions

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Howard Yang
Howard Yang, photo 1
Howard Yang, photo 2
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Experience

Director, Strategy & Operations, Ads Buying, Analytics, & Measurement at Google (2021 - Present)
Global Head of Product Data Operations | AI/ML at Facebook (2018 - 2021), Head of Strategy & Planning | North America Customer Support at Uber (2017 - 2018), Managing Director, Strategy | Digital Solutions at Charles Schwab (2015 - 2017), Managing Director, Strategy | Retail Investor at Charles Schwab (2011 - 2015), Engagement Manager, Strategy & Operations Group at PwC (2010 - 2011), Management Consultant | Technology, Media, and Telecommunications at Accenture (2004 - 2008)

Education

Master of Business Administration (M.B.A.) in Decision Sciences from Duke University - The Fuqua School of Business, Bachelor's Degree in Economics with Specialization in Computer Science from UCLA

Location

San Francisco Bay Area