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Hrag Nassanian

Creating the future of bags and accessories.

Hrag Nassanian is a Portland, Oregon-based creative leader specializing in product design and innovation, with a focus on bags and accessories.1 He is the Founder and Managing Director of WAYFINDER, a company he established in January 2018.1 WAYFINDER creates modern, minimal performance-built accessories for people who live active lifestyles.1

Professional Background

Nassanian has an extensive career in the design industry:

  • WAYFINDER: Founded in 2018, where he serves as Managing Director.1
  • IGNITION SPRING: Managing Creative Director since February 2016. This Portland-based design consultancy focuses on new product design, development, sourcing, and innovation, particularly in soft goods and carry accessories.1
  • Nike: Former Senior Product Designer.2
  • Targus: Product/Bag Designer from January 2001 to September 2003, working on bags and mobile computing accessories.1

Education and Teaching

Nassanian has connections to ArtCenter College of Design:

  • He was a former instructor for ArtCenter at Night in 2005.2
  • He maintains a passion for design that dates back to his time as a student at ArtCenter.2

Recent Ventures

In 2019, Nassanian launched WAYFINDER as an accessories company, leveraging his design background from Nike.4 The company's first collection included travel wallets and other accessories, which gained attention through unboxing videos and social media promotion.5

Nassanian's approach to design and business seems to be influenced by his diverse experience in the industry, combining creativity with practical product development skills. He continues to be active in the design community, sharing insights and updates about his work through his LinkedIn profile and other professional networks.13

Highlights

Aug 9 · bizjournals.com
Former Nike designer launches accessories company - Portland ...

Related Questions

What inspired Hrag Nassanian to start WAYFINDER?
How did Hrag Nassanian's time at Nike influence his design style?
What are some of the most innovative products designed by Hrag Nassanian?
How does Hrag Nassanian balance his roles at WAYFINDER and IGNITION SPRING?
What challenges has Hrag Nassanian faced in the accessories industry?
Hrag Nassanian
Hrag Nassanian, photo 1
Hrag Nassanian, photo 2
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Location

Portland, Oregon, United States