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Hrag Nassanian
Creating the future of bags and accessories.
Hrag Nassanian is a Portland, Oregon-based creative leader specializing in product design and innovation, with a focus on bags and accessories.1 He is the Founder and Managing Director of WAYFINDER, a company he established in January 2018.1 WAYFINDER creates modern, minimal performance-built accessories for people who live active lifestyles.1
Professional Background
Nassanian has an extensive career in the design industry:
- WAYFINDER: Founded in 2018, where he serves as Managing Director.1
- IGNITION SPRING: Managing Creative Director since February 2016. This Portland-based design consultancy focuses on new product design, development, sourcing, and innovation, particularly in soft goods and carry accessories.1
- Nike: Former Senior Product Designer.2
- Targus: Product/Bag Designer from January 2001 to September 2003, working on bags and mobile computing accessories.1
Education and Teaching
Nassanian has connections to ArtCenter College of Design:
- He was a former instructor for ArtCenter at Night in 2005.2
- He maintains a passion for design that dates back to his time as a student at ArtCenter.2
Recent Ventures
In 2019, Nassanian launched WAYFINDER as an accessories company, leveraging his design background from Nike.4 The company's first collection included travel wallets and other accessories, which gained attention through unboxing videos and social media promotion.5
Nassanian's approach to design and business seems to be influenced by his diverse experience in the industry, combining creativity with practical product development skills. He continues to be active in the design community, sharing insights and updates about his work through his LinkedIn profile and other professional networks.13
Highlights
Let's connect at the Functional Fabric Fair going on Wednesday - Thursday at the Oregon Convention Center. Who's going? Fast, free, easy registration. https://lnkd.in/gYkVym4 #outdoors #accessories #functionalfabricfair #materialdevelopment #newmaterials #performancematerials #softgoodsdesign #productdevelopment #productdesigners #productinnovation #fabric
Headed to #outdoorretailer ? Would you like to get on board for a 25% off promo code at www.wayfindercarry.com ? Let’s connect. https://lnkd.in/g4DrY2U
