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Hugh McGrory

Immersive Art

Hugh McGrory is the CEO and Founder of Kinetek, an innovative company focused on immersive media, located at the Massachusetts Museum of Contemporary Art (MASS MoCA). Kinetek specializes in creating generative media that combines film, art, and emerging technologies to deliver multiscreen experiences aimed at storytelling and impactful messaging.1

Background and Career

Hugh McGrory's career spans various domains within media and technology. He initially founded a film and generative animation studio named Make in 2003 in Belfast, Northern Ireland. After relocating to New York City in 2008, he curated audiovisual installations for prominent events like Art Basel and the Volta Art Fair. His expertise includes leading teams on software applications funded by Google, such as Morph for data art, TwoTone for data sonification, Geometric for virtual reality, and Airfield for spatial audio.12

Kinetek's Vision

Under McGrory's leadership, Kinetek aims to empower artists and enhance creator ownership rights through emerging technologies. The company produces content across both physical and digital spaces, emphasizing the intersection of cinema and art with advanced technology.1

Current Focus

Currently, Hugh McGrory is pioneering new forms of immersive cinema that leverage virtual production techniques. His work continues to explore the integration of generative AI within cinematic experiences.2

Related Questions

What inspired Hugh McGrory to start Kinetek?
How does Kinetek integrate generative AI into their projects?
What are some notable projects Hugh McGrory has worked on?
How has Hugh McGrory's background in film and photography influenced his work at Kinetek?
What makes Kinetek's approach to immersive cinema unique?
Hugh McGrory
Hugh McGrory, photo 1
Hugh McGrory, photo 2
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Location

North Adams, Massachusetts, United States