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Hugues Gibeault
CEO, Optimé International
Professional Background
Hugues Gibeault is a distinguished senior executive with a robust portfolio of achievements across corporate, entrepreneurial, and non-profit landscapes. With a remarkable career spanning over 25 years, he has established himself as a thought leader and expert in sales, strategic customer management, and business development. Gibeault is renowned for his ability to drive performance development through comprehensive training, coaching, and leadership initiatives.
As the co-founder, Chairman, and CEO of Optimé International, Gibeault has been pivotal in guiding the strategic direction and overall management of the organization. Under his leadership, Optimé International has received significant recognition, including being named to Selling Power's esteemed Top Sales Training Companies 2024 list. This accolade reflects the company's commitment to delivering exceptional sales capability development solutions to a variety of leading organizations, including renowned entities such as AT&T, Belron, Kraft Heinz, Export Development Canada, TD Bank, PepsiCo, Beneva, McKesson, Finning/CAT, Frito Lay, NAPA Auto Parts, and Sun Life.
Gibeault's impressive track record is complemented by his former role as a board member and founding shareholder of Sprout Wellness Solutions, a global corporate wellbeing platform that provides innovative health and wellbeing solutions across diverse industries. Notably, in March 2022, Sprout was acquired by Telus and integrated into Telus Health, solidifying its standing as a leader in digital health and technology solutions.
Moreover, Gibeault has enhanced his executive acumen as a former Chief Customer Officer and Executive Vice President at Optimé International, influencing customer relations strategies and refining sales operations. His early career included significant positions such as the Vice President of Corporate Properties at the International Paralympic Committee and the Vice President of Sales at the Ottawa Rough Riders Football Club, reflecting his versatile background in both sports management and corporate sectors.
In addition to his executive roles, Gibeault has shared his expertise with future leaders as a course instructor of Strategic Professional Selling within the prestigious Masters of Marketing program at the Schulich School of Business, York University in Toronto. His contributions to academia align with his passion for mentorship and the development of future professionals in the marketing and sales domains.
Education and Achievements
Gibeault is a proud alumnus of the Sports Administration program (H.B. Comm/SPAD) at Laurentian University in Sudbury, Ontario, Canada. This program has a long-standing reputation for fostering talents in the sports industry, due in large part to the visionary leadership of its founding director, Dr. Robert Wanzel, who dedicated over 25 years to nurturing the program's growth and success.
One of Gibeault's notable contributions to the sports sector was his involvement as a founding member of the Canadian Paralympic Committee's (CPC) Advisory Council. As a revenue generation board member for the CPC, he played a crucial role in supporting the Paralympic movement. His commitment and passion propelled him to attend five Paralympic Games—including the prestigious events held in Atlanta, Nagano, Beijing, Vancouver/Whistler, and London in 2012—showcasing his dedication to promoting inclusivity in sports.
Achievements
Through his various roles, Gibeault has demonstrated an exceptional ability to influence and impact industries through innovation, leadership, and strategic vision. His contributions have led to significant growth within the organizations he has been a part of, including driving the development of pioneering health and wellness solutions through Sprout Wellness Solutions, and creating a robust sales training environment at Optimé International.
With his diverse experiences in the sports sector and corporate settings, combined with his commitment to fostering talent and strategic business growth, Hugues Gibeault’s professional journey embodies a wealth of expertise and a profound dedication to excellence in sales, leadership, and community development.
