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Huib Adriaans

Startup founder - Early stage fundraising - (Corporate) entrepreneurship

Huib Adriaans is a co-founder and business leader at Tracey, an AI startup focused on e-commerce shipping intelligence.12 He founded Tracey in 2019 along with Bart Michiels and Sander Hak.1 The company specializes in monetizing shipment data through advanced data analytics, offering solutions like Parcel Engine that connect to various systems to extract, process, and analyze shipping information.1

Adriaans is an experienced entrepreneur with a background in startups and e-commerce.4 He describes himself as a "startup enthusiast always looking for new opportunities on the horizon".4 Prior to Tracey, Adriaans worked at Sendcloud, indicating his experience in the shipping and logistics sector.4

Tracey, under Adriaans' leadership, recently secured €600,000 in seed funding, including investments from Limburg Technology Investment Fund (LTIF) and angel investors.1 The company aims to help e-commerce businesses optimize their shipping processes, reduce "Where Is My Order" (WISMO) inquiries, and improve customer reviews.27

Adriaans is active on LinkedIn, regularly sharing updates about Tracey's progress, industry insights, and entrepreneurial experiences.3568 His most recent post, made today (February 14, 2025), mentions the success of a TikTok video related to Tracey's business7, showcasing his engagement with modern marketing strategies for the startup.

Highlights

Mar 25 · siliconcanals.com
Dutch AI startup Tracey closes its Seed fund at €600K - Silicon Canals

Related Questions

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Huib Adriaans
Huib Adriaans, photo 1
Huib Adriaans, photo 2
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