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Huib Adriaans

Startup founder - Early stage fundraising - (Corporate) entrepreneurship

Huib Adriaans is a co-founder and business leader at Tracey, an AI startup focused on e-commerce shipping intelligence.12 He founded Tracey in 2019 along with Bart Michiels and Sander Hak.1 The company specializes in monetizing shipment data through advanced data analytics, offering solutions like Parcel Engine that connect to various systems to extract, process, and analyze shipping information.1

Adriaans is an experienced entrepreneur with a background in startups and e-commerce.4 He describes himself as a "startup enthusiast always looking for new opportunities on the horizon".4 Prior to Tracey, Adriaans worked at Sendcloud, indicating his experience in the shipping and logistics sector.4

Tracey, under Adriaans' leadership, recently secured €600,000 in seed funding, including investments from Limburg Technology Investment Fund (LTIF) and angel investors.1 The company aims to help e-commerce businesses optimize their shipping processes, reduce "Where Is My Order" (WISMO) inquiries, and improve customer reviews.27

Adriaans is active on LinkedIn, regularly sharing updates about Tracey's progress, industry insights, and entrepreneurial experiences.3568 His most recent post, made today (February 14, 2025), mentions the success of a TikTok video related to Tracey's business7, showcasing his engagement with modern marketing strategies for the startup.

Highlights

Jun 5 · linkedin

Time for DELIVER!

Or should I say time to deliver? 🤔

Anyway, two days full of excitement (and meetings) ahead of us in Amsterdam. Come visit Steve Allen, Sander Hak, and undersigned at our stand (B14) for the latest updates on Sendcloud 💙

Checkout, labels, tracking, returns… Everything to make your shipping life easier!

And… All the data and analytics behind it to make your delivery experience thrive is there as well: shipping intelligence powered by Tracey by Sendcloud

See you at B14! 👋

May 30 · linkedin

Would you accept a 10-day window for your (domestic) parcel delivery? Probably not.

However, 160 years ago, this was a major accomplishment and a huge improvement.

Following up on our previous story about the first customer service complaint over 4,000 years ago, today we’re taking you back to school for a small history lesson on parcel delivery. 🤓

Researching the history of delivering parcels, our marketer Nemanja traveled back to the Gold Rush-era USA (he just read a couple of articles on National Geographic and Atlas Obscura) to learn more about the Pony Express.

One thing that never seems to change is that consumers want stuff delivered fast.

At the time, the Pony Express enabled the fastest mail delivery from one coast to the other, cutting down transit time from 25 to under 10 days. President Abraham Lincoln's inaugural address was delivered in just 7 days and 17 hours 🏇

Are you familiar with the story? Check the carousel for more interesting facts about the short-lived mail service that helped transform the American West.

P.S. Sendcloud’s shipping data doesn’t go back to the mid-1800s, but for the previous 12 years, we’ve got you covered.

P.P.S. I regularly have the feeling the drivers these days swore a similar oath as the one on p.11 😂

Related Questions

What inspired Huib Adriaans to start Tracey?
How does Tracey's Parcel Engine work?
What are some key achievements of Tracey since its founding?
Who are the other co-founders of Tracey?
What role did Rabobank Innovation Loan play in Tracey's growth?
Huib Adriaans
Huib Adriaans, photo 1
Huib Adriaans, photo 2
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