Sign In

Hunter Terry

Reimagining Connected TV, Audio, In-Game Advertising | Cookieless Connectivity | Data Partnerships | AdTech | MarTech

Hunter Terry has over a decade of experience in Sales, Consulting, and Partnerships within Advertising/Marketing Technology (#MADtech) across the US, Southeast Asia, and Australia. Currently leading Lotame's Connected TV initiative in the Baltimore/DC area, he specializes in household graphing, viewership data partnerships, and data enrichment across supply and demand channels. Hunter previously managed Lotame's Global Solutions Consulting team, focusing on identity resolution and data enrichment for marketers and publishers. His contributions also include expanding Lotame's teams in Singapore and Sydney. Hunter is a Double Bachelor of Arts graduate in English and Economics from the University of Virginia.

Highlights

Apr 8 · linkedin

It's been a pleasure to work with FreeWheel & Beeswax (Acquired by Comcast) to now enable the buying of Lotame data in #ctv across Europe and beyond.

Thanks Doni Schwartz and Suzie Brown for making this a reality.

Stay tuned to see what's in store for the next phase of this partnership!

Mar 13 · linkedin

We sometimes forget about YouTube in the world of streaming television, and it may be surprising to hear that they are the top overall #streaming service in terms of viewership, beating out competitors like Netflix and Amazon Prime. 45% of YouTube's viewership is on TV, with most #ctv viewing occurring on videos of 20 minutes or longer, despite the popularity of YouTube Shorts on mobile.

But YouTube faces a bit of a double-edged sword in that its content is almost entirely user-generated, meaning that it has been able to avoid any issues from writers' and actors' strikes, but at the same time, this puts it in a position where it’s not treated as an actual 'TV company.'

X plans to become an 'everything app' in the near future, which might be a bit ambitious for a company that is down nearly three-quarters of its value in the last 12 months. However, they are making a good start in streaming by signing deals with content creators like Don Lemon to produce new shows exclusively for X (correction: Musk, in a typical Musk-like fashion, canceled this deal...).

YouTube Originals exist in a similar capacity, but both companies are still largely seen as social platforms rather than streaming services. Therefore, they will need to double down on producing TV-quality content. YouTube has a significant advantage given their global viewership. X, on the other hand, will face an uphill battle to gain enough traction to make substantial progress in the streaming wars.

Hunter Terry
Add to my network

Location

Washington DC-Baltimore Area