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Hussain Mehmood
Analytics Whisperer to Founders & Marketers
Hussain Mehmood, the Principal Consultant at MarketLytics, has a passion for demystifying user behavior and leveraging data for informed decision-making. With a background in BBA Marketing from the Institute of Business Administration, his expertise lies in collaborating with businesses, consultants, and agencies to enhance performance measurement and provide technical insights on user behavior. His diverse skill set spans marketing, development, and analytics, enabling him to bridge communication gaps between different teams. Hussain is well-versed in using tools such as Google Analytics, Amplitude, Mixpanel, and BigQuery, along with support systems like Google Cloud, Segment, Google Tag Manager, and various ad platforms. He has a track record of working with global talents on cutting-edge ideas, technology scaling, attention mastery at top properties, and transformations at Fortune 500 companies. Hussain has held roles in organizations like UTM.io, PlayThink.io, MEASURESCHOOL, McGaw, Recurship, and TallyMarks Consulting, showcasing his extensive experience in the analytics and marketing domains.
Highlights
Are you a marketing VP stressed about your ad spend?
I don’t blame you.
Marketers are constantly under pressure to achieve big results with low budgets.
Here are 3 ways we lessen that stress for our clients:
1- Leverage Detailed Reports → Understand which campaigns are effective and where to allocate budget.
2- Industry Insights → Aspire to industry benchmarks and boost confidence.
3- Reassurance and Validation → Ensure they are on the right track and build momentum.
What is the common theme here?
Analytics & Dashboards.
When you have the correct data in dashboards, you can make better marketing and ad spending decisions.
We help stressed-out VPs solve their analytics and dashboard problems -> https://marketlytics.com/
I’ve figured out how to keep my data analysts happy.
I switched MarkeLytics to a paired collaboration model.
Having a partner to work with allowed them to:
- Collaborate on new ideas
- Not always work in isolation
- Support each other when life happens
And we can all agree that happier people do much better work.
Win-win all around.
