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Hyunjin Sung

비마이펫(BEMYPET) Chief Executive Officer

Hyunjin Sung is the Co-founder and Chief Executive Officer of 비마이펫(BEMYPET), a fast-growing pet-content platform in Korea.12 She launched BEMYPET after identifying pain points in pet parenting from her personal experience as a dog owner since 2007.1

Prior to founding BEMYPET, Sung had a career in finance for over 7 years.1 She worked as a Manager at Simone Investment Managers from April 2016 to July 2019, and as a Principal at Centurion Capital Asia LLC from June 2015 to April 2016.2

Sung's motivation to start BEMYPET came from her personal experience as a pet parent and her professional background in finance.1 The company focuses on creating original, informative content and providing aggregated content from various creators for pet owners.1 BEMYPET's business model involves acquiring a loyal userbase through content and converting them towards commerce and services.1

Sung holds a degree in Economics, and along with her co-founder Michael, whom she met while working at an investment firm, started BEMYPET to address the challenges faced by pet owners.1 The company's last funding round was in November 2019, and they are currently focusing on expanding globally and improving user experience in their mobile app.1

Highlights

Oct 27 · koreatechdesk.com
Korean startup BEMYPET's CEO Hyunjin Sung - KoreaTechDesk
Korean startup BEMYPET's CEO Hyunjin Sung - KoreaTechDesk

Related Questions

What inspired Hyunjin Sung to transition from finance to pet-related entrepreneurship?
How did Hyunjin Sung's personal experience as a pet parent influence the development of BEMYPET?
What were the main challenges Hyunjin Sung faced when launching BEMYPET?
How has BEMYPET's content strategy evolved over time?
What are Hyunjin Sung's future plans for expanding BEMYPET globally?
Hyunjin Sung
Hyunjin Sung, photo 1
Hyunjin Sung, photo 2
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Location

South Korea