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Iain Liddle

Senior Director, Digital - Football at IMG

Iain Liddle is a Senior Director of Digital - Football at IMG, based in London, England.2 He is a specialist in using digital platforms and technologies to reach, engage, and monetize audiences creatively, and has been recognized as a former Sports Industry NextGen leader.2

Liddle has been with IMG for nearly four years, joining the company in early 2020.1 In his role, he leads the digital team's work with football clubs, overseeing various projects including writing digital strategies, advising on commercial possibilities, delivering insights, and managing content production.1

Prior to IMG, Liddle has worked in the sports industry from different perspectives, including roles at a club, a tech platform, and a leading broadcaster.1 Notably, he previously served as head of social media at BT Sport3 and worked in media partnerships for sport, news & government at Twitter UK.3

At IMG, Liddle plays a crucial role in developing the annual Digital Trends Report and authors the monthly Digital Digest publication, which analyzes important digital developments in the sports industry.1 He is particularly passionate about the evolving landscape of digital platforms and has recently highlighted the need for sports organizations to reconsider their approach to social media strategy.1

Highlights

Jul 15 · linkedin

Calling all ROCK STARS!

Please look away.

We actually need a Community Manager 🇺🇸 ⚽

If you're based in the US, know soccer, and have a passion for community building and digital storytelling, please take a look below.

All shares appreciated ✌

Apr 29 · linkedin

Staggering that Fernando Torres was able to gear shift from mourning the passing of his father before Club Atlético de Madrid's home game on Saturday to amiably and professionally announcing a National Football League (NFL) draft pick soon after.

A pleasure to partner with Jillian Falduto, Nicole Cabral, Noell Powell and the entire team at the Miami Dolphins and Hard Rock Stadium on such an exciting activation as part of our support for their ongoing fan efforts in Spain.

Great shift from Fie Adolfsen on the ground, plus Liam Ray, Komal Ghai, Ashley Shaner and others in the run-up to draft weekend.

Related Questions

What are some of the key projects Iain Liddle has led at IMG?
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What are the main trends highlighted in the 2024 Digital Trends Report?
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Iain Liddle
Iain Liddle, photo 1
Iain Liddle, photo 2
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Location

London, England, United Kingdom