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Iain Saxton

Senior Vice President Strategist CRS & PMS at Amadeus

Iain Saxton is a seasoned executive in the hospitality technology sector, currently serving as the Senior Vice President Strategist for Central Reservation Systems (CRS) and Property Management Systems (PMS) at Amadeus. He has over 25 years of experience in delivering large-scale solutions for hotels, online travel agencies, and travelers, demonstrating a deep understanding of hospitality technology and product management.

Professional Background

  • Current Role: Senior Vice President of On-Property Solutions at Amadeus since March 2023, having previously held the position of Senior Vice President Strategist CRS & PMS from October 2019 to March 2023.1
  • Previous Positions:
    • Chief Information Officer at Entertainment Benefits Group (2018-2019).
    • Senior Vice President, Head of Amadeus Hospitality Platform Product Management (2015-2018).
    • Vice President of Technology at Bookit.com (2009-2015), where he was responsible for all aspects of technology within the company.
    • Director of Product Management at Resort Technology Partners and various roles at SoftBrands Hospitality over an 18-year span.13

Expertise

Saxton's expertise encompasses:

  • Product Management: Leading teams in software design and development tailored for the hospitality industry.
  • Technology Integration: Overseeing global distribution systems connectivity and data center architecture.
  • Revenue Management: Implementing strategies that enhance hotel revenue through innovative technology solutions such as attribute-based selling.34
  • Strategic Planning: Developing technology strategies that align with business goals and improve operational efficiency.

Contributions to Industry

Iain Saxton has been instrumental in advancing hotel technology, particularly through initiatives that enhance guest experiences and streamline hotel operations. He emphasizes the importance of adapting to changing market dynamics and leveraging technology to meet evolving guest expectations. His recent work includes enhancing Amadeus's Delphi solution for sales and event planning, making it more accessible and efficient for hotels of all sizes.24

In summary, Iain Saxton's extensive background in hospitality technology positions him as a key player in driving innovation within Amadeus and the broader hospitality industry.

Highlights

Amadeus Improves Sales, Meeting & Event Planning with Enhanced ...
Amadeus and Meeting Professionals International unveil six pivotal ...
Nov 16 · x.com
Amadeus Hospitality - X
Jan 28 · twitter.com
Amadeus Hospitality on X: "Iain Saxton, SVP & Product Strategist ...
Nov 18 · PhocusWire
Amadeus talks trends, Innovation and platform - PhocusWire
Apr 29 · Hospitality Net
The Rise of Attribute Based Selling | By Anson Lau - Hospitality Net

Related Questions

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Location

Altamonte Springs, Florida