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Ian Herrero

Digital Marketing Manager at Beatgrid Media

Ian Alastair Hobkirk Herrero is currently the Digital Marketing Manager at Beatgrid Media, a position he has held for over three years. He is based in Amsterdam, North Holland, Netherlands, and specializes in cross-media advertising measurement. In his role, Ian leads a dedicated marketing team focused on developing both B2B and B2C strategies to enhance brand growth and visibility.1

Professional Background

Ian's career spans various roles that highlight his expertise in digital marketing and communications:

  • Corporate Communications at Barcelona Global (February 2020 - August 2020): Assisted the Communications Director and managed online content.
  • Adjunct Professor at Srinakharinwirot University (January 2021 - June 2021): Taught courses related to Sustainable Hospitality and Tourism Management.
  • Digital Marketing Consultant at PRLab Hub (January 2021 - May 2021): Led market expansion efforts and managed PR accounts.
  • Co-founder of The Outcast Events (December 2017 - December 2019): Planned events and developed marketing strategies for the startup.

Education and Certifications

Ian has a diverse educational background, including a language certificate in Portuguese and various certifications in digital marketing from prestigious institutions such as Harvard Business School Online and NYU. His commitment to continuous learning is evident through his participation in courses related to marketing optimization and insights.1

Skills and Interests

His primary focus is on devising growth strategies and implementing them effectively, leveraging research to gain insights into audience behavior. Ian emphasizes maximizing return on investment (ROI) through targeted marketing efforts, showcasing a strong blend of analytical and creative skills.1

Overall, Ian Alastair Hobkirk Herrero's career reflects a robust foundation in digital marketing, strategic planning, and team leadership within the advertising sector.

Related Questions

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Location

Leiden, South Holland, Netherlands