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Ian Crosby
Co-founder & CEO at Teal.dev
Ian Crosby is a prominent entrepreneur and the Co-founder & CEO of Teal, a startup focused on providing accounting infrastructure for Vertical SaaS businesses. He launched Teal in April 2023, following his successful tenure at Bench Accounting, where he served as CEO and co-founder for over a decade, transforming it into the largest bookkeeping service for small and medium-sized businesses (SMBs) in North America.123
Professional Background
- Teal: As the CEO, Crosby is building an embedded accounting platform that allows Vertical SaaS companies to offer integrated financial solutions to their customers. Teal aims to streamline accounting processes and enhance financial insights for SMBs, positioning itself as a critical player in the financial technology space.24
- Bench Accounting: Crosby co-founded Bench in 2012, which grew rapidly under his leadership. The company raised over $100 million in funding and was recognized as one of the fastest-growing companies in British Columbia. His work at Bench earned him accolades such as being named in Forbes' 30 Under 30 and Canada's 40 Under 40 lists.125
- Shopify: Before founding Teal, Crosby led Financial Services at Shopify, overseeing various financial products including banking and lending solutions. His experience at Shopify provided him with valuable insights into the integration of financial services within tech platforms.12
Education and Early Career
Crosby began his career as an Associate Consultant at Bain & Company after graduating from university. He also served as an infantry soldier reservist in the Canadian Armed Forces before venturing into entrepreneurship with Bench Accounting.13
Vision for Teal
Crosby envisions Teal as a transformative solution for accounting in the SaaS landscape, akin to how Stripe revolutionized payment processing. He emphasizes the importance of integrated financial tools that cater specifically to the needs of SMBs, addressing gaps left by traditional accounting software.24
Overall, Ian Crosby's career reflects a strong commitment to innovative financial solutions and a deep understanding of the challenges faced by small businesses in managing their finances.
Highlights
I'm re-evaluating my life decisions to optimize everything for slope.
Just decided to move to SF.
Who should I meet that has built a great in-person SF company?
I'm unsatisfied with my success in life to-date. I have been half-assing it.
I am now pushing myself to exercise extreme agency and level up.



