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Ian Hackett
Experienced Marketing Consultant and Fractional CMO | Empowering Businesses to Grow Authentically.
Ian Hackett is a seasoned professional with over 20 years of experience in ecommerce, marketing, and user experience. He has held leadership positions at startups and national retailers, where he has honed his skills in performance marketing, mobile app marketing, analytics, website design and development, application integration, technology roadmaps, content strategies, and community building. Ian's background in product management and project management has enabled him to define features, products, and interaction models with ease. He has spent the majority of his career leading marketing and user experience teams under the function of ecommerce, responsible for generating revenue, overseeing marketing technology stacks, managing pr, customer acquisition + retention, content, social, web development, and creative teams. He is currently the CMO + Head of Compliance (METRC) at Napa Valley Fumé, LLC. and had formerly held leadership positions at Wonder Workshop, Lyve, TastingRoom.com, TRX Training, CafePress.com, Macy's.com, Gloss.com, and WeddingChannel.
Highlights
Thank you North Bay Business Journal for including me in this beautiful roundup of #lgbtqia leaders in Northern California. What a great way to kick off #pridemonth.
Please meet fumé (pronounced foo-may) our flagship brand that launched today with our amazing retail partner Sweet Flower in LA. The fumé brand took about 18-months to create from design to packaging to strain selection to market.
Our stunning packaging is certified child-resistant, plastic-free, and 100% sustainable; something that is uncommon in the cannabis industry today.
We hand-selected these small-batch, terpene-rich strains from heritage growers–who are practicing responsible and sustainable growing practices in their regions–and paired them with elevated smoking accessories to present you with the best of California Cannabis today.
To learn more, visit www.enjoyfume.com or follow us on IG @enjoyfume
Special thanks to everyone who collaborated with me–in one way or another–to make the fumé product line truly spectacular: Derek Dudek, Daniel Box, Eric Sklar, Jake Kloberdanz, Elissa Hambrecht, Jennifer Clarke, Jay Brooks, Manuel Salazar, Jennifer Russo, Alan Bader, Scott Mckenzie, Kurt Noble, Elan Rae, Donald Lee, Mike Deigan, Tony Montalbano, Angie Keenan, Jay Griego, Steven Chen, Winnie LO, Jen Burke, Mitzie Engstrom, and Amanda Luitjens. Key partners: Leaflettes and Global Link Sourcing, Inc.
#cannabiscommunity #sustainablepackaging #brandcreation
