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Ian Hameroff

Founder of Fulcrum Group | Storyteller and GTM accelerator for B2B tech products | U.S. Soccer Ambassador

Ian Hameroff is a seasoned professional with a strong background in product marketing and go-to-market strategy services within the B2B tech industry.

He is the former Founder and CEO of Fulcrum Group, a company that prioritizes authentic interactions and impactful connections in the buyer's journey for B2B tech companies.

Ian Hameroff holds a Bachelor of Science in Computer Science and Mathematics from the State University of New York at Plattsburgh.

His extensive career includes leadership roles such as Head Of Marketing at Sidechain, Vice President of Product Marketing at Promethean, Director of Product Marketing at ExtraHop, and Senior Director of Product Marketing at Nintex.

Ian has also held various positions at Microsoft Corporation, such as Senior Program Manager, Director of Product Marketing, and Group Product Manager in different divisions.

Prior to his tenure at Microsoft, he served in roles like Director of Security Response and Antivirus Product Manager at Computer Associates International, Inc., showcasing his diverse expertise in the tech industry.

Highlights

Aug 8 · linkedin

On Monday, August 5th, Fulcrum Group celebrated five years in business!

Still amazes me that it's already been five years.

The entire Fulcrum team took time out on Monday to celebrate from our respective home offices across the US. Thanks to Caitlin Rossow and Rachel Yunker, we had these wonderful treat boxes to open up and mark the occasion.

There's nothing like a glass of champagne to toast our five-year journey during our regular Monday Morning Meeting 🍾

#Celebration #FulcrumTurnsFive #Accelerate #B2Bmarketing

Aug 6 · linkedin

It was a pleasure presenting to the member businesses of the Discover Magnolia / Magnolia Chamber of Commerce about building an effective competitive analysis process. Unsurprisingly, the topic was top of mind for all who attended.

Regardless of your business, industry, or marketplace, the competition is only getting hotter. That's why conducting competitive analysis has never been more important.

To help members of the Chamber better stand out in their increasingly crowded marketplaces, I shared our five-step process we've developed at Fulcrum Group. Each step of our process aims to uncover the actionable insights to craft a strategy you can turn into the actions you need to accelerate your go-to-market.

Want to learn more about this process and how it could apply to your business?

Download our free Accelerate Series eBook - "5 Steps for an Effective Competitive Analysis" https://lnkd.in/gF_sTDws

Thanks again to Jason Thibeaux and Ian Cobb for the invitation!

#B2Bmarketing #CompetitiveAnalysis #FulcrumLive #Accelerate

Ian Hameroff
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Location

Seattle, Washington, United States