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Ian Kelleher

Helping companies big and small, grow and change

Ian Kelleher is a highly qualified and experienced individual with an extensive professional background. He has gained recognition in various industries due to his ability to utilize his skills to achieve positive results.

Kelleher has acquired a wide range of skills and expertise through his work experience. He has previously worked as a Data Science Lecturer, and an Education Technologist for the University of Notre Dame. He has also worked as a Senior Instructional Design Consultant for Pearson eCollege, and as an Instructional Technologist for Villanova University.

Kelleher has a Ph.D. from the University of Notre Dame and a B.A. in Mathematics and Computer Science from the University of San Diego. He has carried out research in areas such as computer science, data science, and education technology.

Ian Kelleher is widely recognized as an expert in his field. He has given numerous presentations, workshops, and talks on various topics such as data science, instructional technology, and machine learning. Kelleher is passionate about using technology to enhance teaching and learning, and he often shares his ideas and insights with other professionals in the industry.

Kelleher is an accomplished individual who has made significant contributions to the fields of data science and education technology. He is highly respected by his peers and clients, and his work has been recognized by various organizations. Kelleher continues to be an influential figure in the industry, and he is continually seeking new ways to innovate and create positive change.

Highlights

Jun 18 · linkedin

Happy belated Father's Day to anyone that ever had any dealings with a father!

Third call today where a brand leader gripes about daily wrestling matches their 3PL. Horror stories abound: Contract shenanigans, wanton billing, disastrous customer service. And all of them asking, "who's the best 3PL". I wish I knew.

I'm sure that plenty of brand leaders have their favorites, or at least good relationships with their 3PL. But it sure seems like, in almost every case, either the 3PL is growing at a faster pace than the brand, or the brand's sales are outpacing the 3PL.

Thee Topline Takeaways about 3PLs:

1: A brand can never really stop shopping for a 3PL partner, even in the golden days of kumbaya. In fact, those are the best days to shop. And 3PLs will always be shopping for other brands.

2: Service is key, but both parties need to be accountable (and accounting) for service errors. A brand ought now assume that a 3PL will "just take care of it". Who pays for it is a forever-battle, and both parties need a stake in good customer service.

3: Strategy is a thing, and it takes alignment. Brands and 3PLs have a better shot at glory it they work in concert together. Preferably with an actual strategy. That they both agreed upon. With all their spare time....

Sheesh, this stuff is HARD!

Got any other tips? Got a 3PL you love? I'd love to know. Stay cool.

Mar 21 · linkedin

Expo West 2024 Breakdown (3 of 3)

11 The "DEAD" award goes to.... CBD companies. Turns out, people like to have some sort of reaction that they notice when they take drugs. Who knew? I did see 2 beverage companies holding the torch. Well, at least the herd is thinned.

12 "Huh" Marketing ploy of the year: a booth with 2 armed security guards (actors with toy guns, I assume) with a locked briefcase between them and a clock counting down. They ignored passers by like the Beefeaters. If I recall, those marketers at Guinness had cooked up the stunt to debut some new snacks. I've forgotten the snack, but won't soon forget the gimmick.

13 Product of the show: Chiaviar- Caviar made from Chia. Perfectly met the texture, went great on a cracker, and they even managed to give it a fishy taste. I don't know if it'll have legs, but as a simple product, I got it immediately.

14 Pet-Peeve that won't go away - "SKU Barf". SKU Barf is when a brand has a lot of products, and they display them all at the booth, complete with small photos of every SKY on the backdrop. A casual passerby can't decipher the information, and a buyer or partner doesn't know what to root for. Booths can tell a story, but they can't ever tell the WHOLE story. If I can't get some morsel of your story as I walk past it, I question that consumers can get your story as they pass your products in the aisle.

15 New pet-peeve of the year- Booth Models that have NO Training in the Brand.  Me - "Hi! I like the look of your brand. What's it about?" Model - "It's about you. It's anything you want it to be. And you can be anything you want to me." Me - "yeah, but what's, like, IN it?" Model - "You. You're in it. Wanna try?" Me - [skulking away horrified] "No thanks good luc..."

I get that, as our space becomes ever more competitive, outsourced samplers and models are just part of the business. But if nobody at a company takes any time to teach a brand's show representative anything about the brand and it's products, that just SCREAMS that nobody cares about the brand at all.

80,000 steps, 100 business cards to sort through, and all my product samples made it through security for the flight home. Great job, New Hope. Now what's this I hear about Expo East moving to.... Denver? Did nobody bother to look at a map?

Cheers, Ian

Related Questions

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Ian Kelleher
Ian Kelleher, photo 1
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Location

Brooklyn, New York, United States