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Ian Mackenzie
Chief Creative Officer at McCann Worldgroup Canada & Global AI Creative Lead for McCann Worldgroup
Ian Mackenzie is a highly accomplished creative leader in the advertising industry. He was appointed Chief Creative Officer at McCann Worldgroup Canada in March 2024, where he guides all creative work for the network's creative operations in Canada, including McCann, MRM, and Craft, across offices in Toronto, Montreal, and Calgary.2 Additionally, he serves as McCann's global AI creative lead.2
Mackenzie has over 15 years of experience in the advertising industry, specializing in leveraging technological innovation to solve brand challenges.1 He is known for creating platform-oriented creative ideas and pushing them into complex technological ecosystems.1 His work has earned more than 500 industry awards, including Effies, D&AD, Clios, Webby, 40 One Show Pencils, and 31 Cannes Lions.1
Some of Mackenzie's notable achievements include:
- Co-creating the "Our Food. Your Questions." transparency platform for McDonald's.1
- Helming the "Destination Pride" campaign for PFLAG, which became one of the most awarded campaigns at the 2018 Cannes Lions.1
- Leading the "Go Back To Africa" campaign for Black & Abroad, which won the Grand Prix in Creative Data at Cannes and a D&AD Black Pencil.1
Prior to joining McCann Worldgroup, Mackenzie held positions such as Chief Creative Officer at Performance Art and FCB/SIX.1 Under his leadership, FCB/SIX was ranked as the #1 Canadian agency at Cannes in both 2018 and 2019.1
However, it's important to note that as of January 14, 2025, Ian Mackenzie has departed from McCann Worldgroup after almost nine years within IPG, marking the end of an era in his career.3
Highlights
New work for BMW! "The Hofmeister Kink." We used AI to unlock an iconic brand asset that's been hiding in plain sight. Huge thanks to Andreas Walter, Kevin Campbell, Cassandra Lombardo and all our fantastic clients and collaborators at BMW of North America, LLC. Also to the powerful, cross-functional team at Performance Art with Andrea Cook. And... shout out to the core creative team: Benson Ngo, Jordan Gabriel, Andrew Bernardi and Tomas Soares + Arnaud Icard for leading machine learning and Nzegwhua Anderson, PSM, PMP for leading the site build.
