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Ian Martins

Agency Leader | Pushing Media Forward.

Ian Martins is the Executive Vice President (EVP) and Managing Director of Zenith Canada, a position he assumed in December 2023.12 With a diverse background spanning both media and creative industries, Martins brings a wealth of experience to his new role at Zenith.

Professional Background

Martins describes himself as a builder, marketer, and educator whose career has consistently defied industry norms.1 His professional journey includes:

  • Previous Leadership Roles: He served as the COO at Abacus from 2017 to 2020.2
  • Agency Experience: Martins has held positions at PHD and Catalyst Canada.2
  • Tech Industry: For the three years prior to joining Zenith, he worked with tech startups in San Francisco as a consultant.12
  • Performance Media: He has experience in performance media at GroupM.1

Current Role at Zenith

As EVP and Managing Director at Zenith Canada, Martins:

  • Reports directly to Alastair Taylor, CEO of Publicis Media.1
  • Aims to drive Zenith Canada into a new era of growth and innovation.1
  • Focuses on providing more than just media services, positioning Zenith as a strategic partner for clients.12

Vision and Approach

Martins brings a holistic approach to his role, emphasizing:

  • The concept of a "Media Plus" agency to meet evolving client demands.1
  • Collaboration with sister agencies within Publicis Groupe Canada.1
  • A commitment to pushing media forward and evolving the industry.3

Ian Martins' appointment marks a strategic move for Zenith Canada as they enter a new chapter in their business, leveraging his unique blend of experience across media, creative, and tech industries.

Highlights

Jun 6 · linkedin

Everyone says they have a data solution, but it’s almost always not built for use in Canada. Today, we’re launching a local, privacy-first Canadian audience data powerhouse that was designed and purpose-built right here. 🇨🇦💪

This isn’t just another tool. Our solution is crafted to genuinely elevate your reach, engagement, and growth.

Curious to learn more? Check out the details at https://lnkd.in/gn5UqgGd, and then DM me and we can chat.

Shout out to our incredible local team that's been hard at work on solving this challenge for our clients! David Rusli Stephany Sousa Jeff Thibodeau Christine Saunders Véronik L'Heureux Antonietta Cioppa Kenneth C. Huang Derek Bhopalsingh

#media #adtech

Dec 4 · linkedin

I’m thrilled to announce that I’ve joined Zenith as Managing Director—a role which, if I’m honest, I wouldn't have envisioned for myself just six months ago.

Why the change of heart? Publicis Groupe has been innovating at the intersection of data, media, and creative, shaping the media landscape in ways I deeply respect. After several thought-provoking discussions with Alastair Taylor, I saw a unique opportunity not just to rejoin the holding company world but to actively help shape it.

Zenith has a storied history of leading the media industry forward. It’s a privilege to now be a part of this legacy: to build, innovate, and lead a team that’s not just adapting to change but driving it.

I'm excited to see what we can do together!

Related Questions

What are Ian Martins' key achievements at Zenith so far?
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What strategies does Ian Martins plan to implement at Zenith Canada?
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What is Ian Martins' vision for the future of Zenith Canada?
Ian Martins
Ian Martins, photo 1
Ian Martins, photo 2
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Location

Toronto, Ontario, Canada