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Ian Robert Misner

Co-Founder at Kestrel

I build e‑commerce tools that merchants actually enjoy using. I co‑founded Kestrel, where we ship Shopify and WooCommerce extensions that do what store owners actually ask for—checkout optimization, memberships, digital downloads, rentals, and dozens of other “I wish my store could do this” features.

Right now I’m focused on three products: Zendra, FileFlare, and CheckoutWC.

  • Zendra is our Shopify memberships app, built because none of the existing “memberships” tools actually behaved like a real membership program. We make it easy to show customers why they should pay you more than once.
  • FileFlare powers digital downloads on Shopify.
  • CheckoutWC is still the best checkout solution for WooCommerce, and we maintain 40+ extensions across the Kestrel portfolio, including Rental Products, Account Funds, and Constellation.

Before Kestrel, I helped grow SkyVerge, then the largest independent WooCommerce extension company. I stayed through the GoDaddy acquisition, serving in product and support leadership roles, learned what I wanted to build (and how I wanted to build it), and then left to start Kestrel with the former SkyVerge founders.

I care a lot about:

  • Making merchants meaningfully more successful
  • Being unreasonably helpful on support
  • Building products based on what merchants actually tell us they need

When I’m not working, I’m probably watching a movie with one (or more) of my kids.

Say hi. I answer my DMs.

Highlights

May 17 · twitter

what is even going on. what is AI for. what are you guys doing with it. what even is this.

Mar 29 · twitter

token anxiety === battery anxiety

Related Questions

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Experience

Co-Founder at Kestrel

Location

Kingston, ON, Canada