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Iciri R.

Regional Lead, APAC Sponsorships

Iciri Rai is the Regional Head of Sponsorships at Mastercard Asia Pacific, a position she has held since November 2020.12 With over 16 years of experience in the sports and entertainment industry, she leads Mastercard's regional portfolio of sponsorships, brand partnerships, and events.1

Professional Background

Career Highlights::

  • Senior Account Director at Octagon Sports & Entertainment in Singapore
  • Global Marketing Director at Leverage Agency in New York
  • Roles at United States Tennis Association, John McEnroe Tennis Foundation, and Super Bowl Planning Committee1

Current Responsibilities::

  • Oversees partnerships with major sporting organizations and events, including the Australian Open, UEFA, and League of Legends
  • Manages relationships with sports personalities like Mahendra Singh Dhoni and Naomi Osaka1

Education and Sports Career

  • MBA from NYU in New York
  • Certificate of Sustainability from UCLA, Los Angeles
  • Former professional tennis player with international Women's Tennis Association ranking1

Skills and Expertise

Iciri has expertise in:

  • Negotiating multi-million dollar sponsorship deals
  • Evaluating and closing contracts with global and local sporting organizations
  • Managing high-visibility campaigns and events1

Her LinkedIn username is iciri.34

Highlights

Iciri Rai - SportsPro Events
Iciri Rai - SportsPro Events

Related Questions

What are some of the major sports and entertainment partnerships Iciri Rai has led at Mastercard?
How did Iciri Rai's professional tennis career influence her career in marketing and sponsorships?
What are Iciri Rai's key achievements at Octagon Sports & Entertainment?
Can you provide examples of multi-million dollar sponsorship deals Iciri Rai has negotiated?
What is Iciri Rai's educational background and how has it impacted her career?
Iciri R.
Iciri R., photo 1
Iciri R., photo 2
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Location

Singapore