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Ida Benedetto

Director at Nobl Collective

Experience Director & Design Strategist. Fostering new insight through adventure & play. Transformation requires risk. πŸ³οΈβ€πŸŒˆ

Highlights

Jun 20Β Β·Β linkedin

Planning for change and new possibilities can be exhilarating. Standing right at the precipice of change can be terrifying.

I noticed this human tendency to recoil, hesitate and second guess just before stepping into the unknown when studying transformative social experiences. The moment of tension arises at the perimeter of "the magic circle", that invisible perimeter between familiar, everyday life and an experience where different rules of engagement are at play. It was so persistent that coaching people past that moment became one of my core recommendations in designing and managing magic circles.

I encountered the phenomenon again when consulting for leaders and teams setting off in new directions for their organizations. Once again, the moment arrived when they questioned the unknown they were about to step into. In these contexts, the coaching opportunity is more collective. As people on the team act out their fear of the unknown in undirected ways, they influence each other, spreading hesitation and a desire for more control.

As with transformative social experiences, organizational change involves a careful balance of control and surrender. Too much control stifles the emergent process of new and valuable possibilities becoming real. Poorly placed surrender creates the possibility for paralyzing chaos and harm.

In the most recent post on NOBL Collective's Academy, I break down that moment, which I colloquially call the "Oh **** Moment." The post offers ideas on how to coach your team through the very natural and human hurdle that arises right before they jump into something worthwhile. Enjoy!

Ida Benedetto
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Experience

Director at Nobl Collective
Principal at Uncommon Places Design

Education

School For Poetic Computation
Master Of Arts In Writing, Design, School Of Visual Arts
Bachelor Of Fine Arts In Design, Parsons School Of Design - The New School
Bachelor Of Arts In History, Parsons School Of Design - The New School

Location

Brooklyn, New York, United States