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Igal Nassima
Founder Superbright Studios, Media Arts and Technology
Igal Nassima is a prominent figure in the intersection of art and technology, currently serving as the Head of Product and Technology at Vortic Art. He is originally from Istanbul, Turkey, and has a background as both an artist and a programmer. Nassima is also the founder of Superbright, a technology studio recognized for its innovative work in augmented reality (AR), virtual reality (VR), and physical computing experiences.12
Professional Background
Before establishing Superbright in 2015, Nassima held various roles in technology companies, including serving as a lead creative technologist at Google. His expertise spans network engineering and immersive technologies, which he has utilized to support numerous art-related projects.24 At Vortic, he plays a crucial role in developing the Vortic XR platform, which aims to provide galleries and institutions with sustainable solutions for exhibiting art using advanced digital technologies.13
Contributions to the Art World
Nassima's work at Vortic focuses on creating customizable virtual gallery spaces that allow art to be experienced in new ways, significantly reducing the carbon footprint associated with traditional art exhibitions. This platform emerged during the COVID-19 pandemic as a response to the challenges faced by galleries and collectors.35 His contributions have been recognized at prestigious events such as the Venice Biennale and Tribeca Film Festival, highlighting his impact on the contemporary art scene.12
Educational Role
In addition to his work in technology and art, Nassima is an adjunct professor at New York University (NYU), where he teaches courses related to social VR and immersive experiences.26 His educational efforts aim to bridge the gap between technology and creative expression, empowering students and artists alike.
Through his leadership at Vortic and Superbright, Igal Nassima continues to innovate within the art world, leveraging technology to enhance accessibility and sustainability in art exhibitions.


