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Ignacio Puig de la Bellacasa

Vice President Marketing Strategy, Planning | FMCG, CPG Global Marketing, Brand, Business Unit Executive Management Leader | Brand Strategy, Innovation, Customer Development | Executive Global Master Digital Business

Ignacio Puig de la Bellacasa is an accomplished professional with a 20-year multinational career in leading global Fast-Moving Consumer Goods (FMCG) companies like Reckitt and PepsiCo.

Throughout his career, he has held Vice President management roles in Business Unit, Marketing, and Trade Marketing, specializing in Brand and Marketing Strategy, Innovation, Customer and Category Development.

With a strong operational background including P&L ownership, Ignacio combines strategic vision with hands-on experience targeting various consumer groups in diverse geographical locations and distribution channels.

His academic credentials include a Master in Business Administration (MBA), Bachelor of Business Administration (BBA), and a Global Executive Master in Digital Business.

He has also completed a Program in International Management from Loyola University New Orleans.

Ignacio has held significant positions in various organizations, including Vice President Strategy, Planning & Operations at Mastercard, Vice President Marketing USA Home at Reckitt, and Global Brand Director at Reckitt.

His previous roles encompass diverse responsibilities such as Marketing Manager, Customer & Category Trade Marketing Manager, Senior Brand Manager, and Brand Manager at respected companies like Reckitt and PepsiCo.

Prior to his leadership roles, Ignacio gained valuable experience as an Audit Assistant at PwC and an Assistant Brand Manager Marketing at Nutrexpa.

He is known for his high performance, achiever mentality, and dedication to fostering growth and development in individuals and teams.

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Location

New York City Metropolitan Area