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Ilana Avergun
Brand Strategy & Activation at New York Yankees
Ilana Avergun is a dynamic professional currently serving as the Senior Manager of Brand Strategy & Activation at the New York Yankees.12 Her career is characterized by a passion for creating memorable experiences and thriving in fast-paced environments.
Professional Background
Ilana's expertise lies in several key areas:
- Event Production: She has a strong background in organizing large-scale events, including annual conventions and concerts.1
- Brand Strategy: Her role at the Yankees involves developing and implementing strategic brand initiatives.2
- Client Services: Ilana has experience in managing high-profile clients and VIP talent.1
- Advertising: She has been involved in managing multi-million dollar advertising assets and creating content for various platforms.1
Notable Achievements
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Bad Boy Mowers Pinstripe Bowl: Ilana conceptualized and executed a creative activation that garnered significant media attention, including features on ESPN and Sports Illustrated.1
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Out of Home Advertising: She managed over $10M in seasonal advertising assets for the New York Yankees and wrote copy for major brands like Uber and Playbill.1
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COVID-19 Response: Ilana demonstrated adaptability by creating innovative "Work From Home" kits for partners during the pandemic.1
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Client Holiday Gifting: She designed a bespoke gift kit for 700 global clients, resulting in unprecedented positive feedback and increased social media engagement.1
Personal Attributes
Colleagues describe Ilana as:
- Creative and strategic thinker
- Quick problem-solver
- Calm under pressure
- Approachable and flexible leader
- Detail-oriented and proactive
Her LinkedIn profile showcases her professional journey and connections within the sports and entertainment industry.234
Ilana's career philosophy is encapsulated in two quotes she resonates with:
- "History will be kind to me, for I intend to write it." - Winston Churchill
- "Work hard in silence, let your success be your noise." - Frank Ocean1
Highlights
Excited to be at NACDA this week speaking on behalf of the New York Yankees and Bad Boy Mowers Pinstripe Bowl. It’s great to learn from the collegiate athletics community and meet with great industry colleagues and partners. Thanks to Carrie Blankenship for the opportunity.
If you’re here, message me, and if you’re awake at 9am on Tuesday morning, please join my panel session, Beyond Borders: Broadening Community Engagement in Sports Attendance
Happy Opening Day! The New York Yankees Foundation 50/50 Raffle is live ahead of next week’s home opener here at Yankee Stadium. For all of you in New York itching to celebrate the best season in sports while we wait our turn in the Bronx, playing the 50/50 raffle is the perfect solution. Our Opening Day jackpot starts at $50k. Buy your tickets now 👇🏼 https://lnkd.in/eNYrjJxm
