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Ilia Markov
🚀 Helping your B2B SaaS go $1m→15m with PLG and marketing
Ilia Markov is a seasoned SaaS marketing professional with over a decade of experience in the field.3 He currently serves as a Lead Trainer for Telerik Academy Sprint at Telerik Academy, where he shares his expertise in marketing strategy and implementation.14
Ilia's background includes:
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SaaS Marketing Consultant at MarkovUnchained.com since October 2013, where he helps companies improve their digital marketing strategies.3
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Former marketing team leader at Toggl, where he managed a budget exceeding €1 million and achieved 40% revenue growth.4
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MBA graduate from the University of Michigan - Stephen M. Ross School of Business, with a focus on Entrepreneurship.3
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Holder of several certifications from Reforge, including Growth Series, Marketing Strategy, and Monetization + Pricing.3
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Recently joined GrowthMentor to connect with and mentor the next generation of founders.2
Ilia is known for his expertise in digital marketing, content strategy, social media, and website optimization. He has worked on various projects, including social media activation campaigns for major brands and managing social media channels for multiple clients.3
Highlights
Life has gotten busy over the last months looking after clients, looking for clients, teaching a course for Telerik Academy (which will be the story of a separate post), but I still do my best to set aside time to talk to founders and marketers through GrowthMentor – and this is why!
My chat with 👨💻 Godfrey Yu - Lead Gen Expert and Tech Entrepreneur was like having a double espresso spiked with RedBull – so much energy! Feeling the rising motivation and passion of the person you're talking to is the best reward you can get as a mentor.
I am gifting 3 free sessions this month ➡️ Leave a comment under this post to claim yours
"It's 2024 and anyone who's ever wanted to add a PLG motion to their SaaS has done it"
That was me until I spoke to several companies and realized how wrong I was.
Many companies don't even know where to start.
And then it hit me that I’ve already done it for Toggl. Now, Toggl is one of the poster children of PLG, but when I joined in 2021, organic growth was a challenge. It needed a shake-up.
So, we aligned as a team, and agreed on auditing, improving, and adding (where they were missing) the following elements:
⦿ Ideal Customer Profile (ICP) ⦿ Marketing website and product signup flow ⦿ In-app and email onboarding ⦿ Conversion prompts/pathways ⦿ Tracking and measurement framework
The result: growth 5x'ed in <12 months.
For a deep dive in how we approached each element, check out my new post on Substack (in the first comment below 👇🏻)
