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๐Ÿ‡บ๐Ÿ‡ฆ Ilya Azovtsev - I help with SaaS Growth

Co-founder of GrowthBand [B2B Newsletter & Community] & Growsy [LinkedIn AI-Ghostwriter]

Professional Background

Ilya Azovtsev is a prominent figure in the SaaS growth marketing landscape, currently serving as the Growth Marketing Lead at Expandi. Expandi is a bootstrapped sales automation platform designed to equip B2B sales professionals and marketers with innovative tools for client generation using LinkedIn. Under Ilya's leadership, the platform has thrived, utilizing cutting-edge automation techniques to enhance the user's outreach and engagement capacities. He deftly combines his knowledge of SaaS growth dynamics with a deep understanding of content marketing and analytics, ensuring that he creates and implements impactful marketing campaigns that not only drive revenue but also significantly boost user retention.

In addition to his role at Expandi, Ilya has established himself as an influential community leader and educator. As the founder of LinkedIn Growth Hackers, he has cultivated a thriving community of over 10,000 professionals who actively share their insights and strategies for expanding both personal and business brands on LinkedIn. This community serves as a valuable resource, facilitating knowledge sharing and professional development among its members.

Ilya's expertise doesnโ€™t just stop at community building; it also extends to mentorship through his role at Startup Wise Guys. Here, he assists emerging startups, especially those in the SaaS, Fintech, and Sustainability sectors, in refining their outbound lead generation and growth marketing strategies. His commitment to empowering the next generation of entrepreneurs reflects his dedication to the industry and his desire to catalyze growth in innovative companies.

Education and Achievements

Ilya holds an MBA from Simon Kuznets Kharkiv National University of Economics, where he honed his skills in business administration and management. This reputable background provided him with a solid foundation upon which he has built his successful career in marketing and growth strategies.

Ilya's professional journey is marked by remarkable achievements, notably in his previous roles as a marketer and product owner at lempire and lemlist. During his tenure, he was instrumental in propelling these companies to extraordinary revenue growthโ€”20x for lempire reaching $10M in annual recurring revenue, and an astounding 600x for lemlist, which grew to $150M in annual recurring revenue. His strategic vision and execution capabilities were pivotal to these successes, establishing him as a valuable asset in any organization he joins.

Additionally, he served as a marketing strategist at Polychrome, an investment firm focused on scaling SaaS products. His work there not only solidified his prowess in the realm of SaaS marketing but also expanded his expertise in investment strategies, making him a well-rounded professional in the technology and growth sectors.

Achievements

Ilya's professional career has encompassed a myriad of significant positions, each contributing to his expansive skill set. He has held key roles such as:

  1. Co-Founder at Growsy - an AI-driven LinkedIn ghostwriter tool, where he focused on automating content creation tailored to user needs.
  2. Co-Founder at GrowthBand - contributing to innovative methods for digital marketing and growth strategies.
  3. Head of Growth at Expandi.io - where he spearheaded marketing and growth initiatives that significantly increased user engagement and profitability.
  4. Growth Marketing Manager at lemlist and lempire - delivering a blend of marketing strategies that enhanced both platforms' visibility and user base.
  5. Startup Mentor at Startup Wise Guys - guiding new entrepreneurs in shaping effective growth marketing strategies, particularly for SaaS models.
  6. Sales Manager and Lead Generation Specialist roles at INFUSE MEDIA Ukraine and Docsify, where he developed skills in customer acquisition and sales strategy implementation.

His breadth of experience across various roles within the marketing and SaaS sectors underscores his capability to adapt and thrive in fast-paced, challenging environments, proving time and again his valuable contribution to each of his endeavors. Ilya remains highly motivated, continuously seeking to expand his skill set and explore new opportunities, particularly within the SaaS domain. He is passionate about collaborating with fellow growth-minded entrepreneurs and marketers, fostering a culture of innovation and supportive learning environments in every initiative he undertakes.

For those looking to connect with Ilya Azovtsev, he is open to collaboration and discussions around growth marketing and brand development opportunities, and can be reached at [email protected].

Highlights

Sep 11ย ยทย linkedin

50M+ cold emails analyzed to show your true data-driven deliverability insights ๐Ÿ‘‡

To add context: the Reply team has analysed over 50M cold emails!

They sliced the data, and segmented different clusters,

and here are some of their insights:

  1. API has almost ๐Ÿฎ๐˜… ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฟ๐—ฎ๐˜๐—ฒ compared to SMPT/IMAP ๐Ÿ˜ฑ
  2. Young domains (0-3 months) ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ฎ๐˜€ ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ฎ๐˜€ 1-2 years old domains
  3. Up to ๐Ÿญ๐Ÿฑ% ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฟ๐—ฎ๐˜๐—ฒ if you create a CNAME for links in your cold email ...

There are dozens of different insights!

So together with ๐Ÿ‡บ๐Ÿ‡ฆ Vlad Oleksiienko we made a webinar!

If you want to get access to webinar replay, detailed guide with all the insights and practical instruction:

  1. like this post
  2. comment "50M"

I'll DM you the guide!

Sep 3ย ยทย linkedin

What to do with Email Deliverability? Reply has analysed 50M emails!!! Insights:

It makes no sense to personalise templates, do data enrichment & invest into integrations, if .... if your cold emails are going to SPAM.

Nobody (NO-BO-DY) generate leads being a spammer.

On top of that, Google killed open tracking.

It was a great indicator of your deliverability

(when your Open Rate drops from 65% to 40%, you need to check out your deliverability)

But now, using open tracking hurts your email reputation more than ever.

SO WHAT DO?

short answer: โ€ข Donโ€™t Use Open Tracking โ€ข Remove Images from Emails โ€ข Use Link Tracking โ€ข Switch to Plain Text โ€ข Focus on Reply Rates โ€ข Explore Multichannel Outreach

longer answer: together with ๐Ÿ‡บ๐Ÿ‡ฆ Vlad Oleksiienko & Reply team we're making a huge webinar where we'll share all the aspects of the Modern Cold Email Deliverability!

๐Ÿšจ sign-up with the link in the first comment

P.S. no fluff, only DATA-proven insights! (you can't miss it)!

Related Questions

How did Ilya Azovtsev develop his expertise in SaaS growth marketing?
What inspired Ilya Azovtsev to start the LinkedIn Growth Hackers community?
What strategies has Ilya Azovtsev implemented at Expandi to drive customer acquisition?
How does Ilya Azovtsev support startups at Startup Wise Guys?
In what ways has Ilya Azovtsev contributed to the growth of lempire and lemlist?
๐Ÿ‡บ๐Ÿ‡ฆ Ilya Azovtsev - I help with SaaS Growth
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Gdaล„sk, Pomorskie, Poland