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Iman Zeraatcar

Business Lead & Consultant Digital Business / TLGG Consulting

Professional Background

Iman Zeraatcar is a distinguished digital business consultant and strategist based in Germany, known for her deep expertise in international marketing management. With a strong foundation in communication science and media research, she has equipped herself with the knowledge and skills necessary to excel in the fast-paced digital landscape. Currently, Iman serves as the Business Lead and Consultant for Digital Business at TLGG Consulting, where she leads cutting-edge projects that leverage technology and innovative strategies to meet the evolving needs of clients in various industries.

Throughout her career, Iman has made significant contributions to digital marketing and strategy consulting. Before her current roles at TLGG Consulting, Iman honed her skills at prominent firms such as Young & Rubicam, where she served both as a Digital Strategist and a Strategic Concept Developer. In these roles, Iman played a crucial role in shaping effective digital strategies that resonate with target audiences and drive business success.

Iman began her journey in the advertising industry as a Working Student at Young & Rubicam, gradually taking on more intricate projects and responsibilities, including her time as a Digital Strategist. This foundational experience prepared her well for her later internship in Corporate Affairs at Ketchum, where she gained invaluable insights into public relations and corporate communication strategies.

Education and Achievements

Iman Zeraatcar possesses a solid educational background that is instrumental to her success in the field of digital business and marketing. She earned her Master of Arts (M.A.) in International Marketing Management from the prestigious Berlin School of Economics and Law, where she developed a strong grasp of global market dynamics, consumer behavior, and marketing strategies tailored for international contexts.

Prior to her master's degree, Iman obtained her Bachelor of Arts (B.A.) in Communication Science and Media Research from Ludwig-Maximilians Universität München (LMU Munich), one of the top universities in Germany. Here, she learned the intricacies of communication theories and research methodologies, which have informed her strategic approach to digital marketing.

Additionally, Iman further complemented her studies with coursework in Media and Political Communication at Freie Universität Berlin, allowing her to explore the intersection between media, politics, and public perception—a skill set that is highly relevant in the digital business space today.

Professional Achievements

Iman Zeraatcar's career is marked by notable achievements that reflect her dedication to the field of digital strategy and marketing consulting. As a Business Lead and Consultant at TLGG Consulting, Iman has successfully led diverse projects that integrate innovative digital solutions tailored to client needs. Her strategic insights have enabled numerous organizations to elevate their digital presence and engage meaningfully with their audience.

Her journey in digital strategy began with her role at Young & Rubicam, where she contributed to impactful campaigns that not only enhanced brand visibility but also drove consumer engagement. Iman's ability to combine creativity with analytical thinking has earned her a reputation as a reliable strategist who can deliver results in a competitive market.

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Iman Zeraatcar
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Location

Berlin Metropolitan Area