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Ina Herlihy

Founder & CEO of AddGlow

Ina Herlihy is the Founder and CEO of AddGlow, a New York-based startup that provides community software for e-commerce brands. She established AddGlow in late 2022 with the vision of enabling brands to host their communities on their own websites, thereby enhancing customer retention and organic traffic. Herlihy emphasizes that building owned communities can significantly benefit brands by allowing them to maintain control over user data and engagement, which is increasingly crucial as user acquisition costs rise in the competitive e-commerce landscape.13

Before founding AddGlow, Herlihy held various roles at Walmart, where she worked in product management, focusing on driver experience and online grocery delivery. Her experience at Walmart included leading teams and projects that significantly improved operational efficiency and customer engagement.23 She also has a background in growth product management at Zumper, where she contributed to substantial increases in user engagement and traffic through strategic SEO and marketing initiatives.2

Herlihy's entrepreneurial journey with AddGlow has garnered attention, particularly for its innovative approach to community-building in e-commerce, and she has successfully raised $1.7 million in pre-seed funding to further develop the platform.13

Highlights

Feb 22 · techcrunch.com
AddGlow takes on Reddit, Facebook with community ... - TechCrunch
Feb 22 · TechCrunch
AddGlow takes on Reddit, Facebook with community-building software for brands - TechCrunch
AddGlow takes on Reddit, Facebook with community-building software for brands - TechCrunch
Apr 4 · Forbes Now
Masters 2018 Tickets: Augusta National Average Price, Get-In Cost, Most Expensive Pass, Tiger Effect - Forbes Now

Related Questions

What inspired Ina Herlihy to start AddGlow?
How does AddGlow's community software work for e-commerce brands?
What challenges did Ina Herlihy face while fundraising for AddGlow?
What makes AddGlow different from other community platforms?
How does AddGlow integrate with e-commerce catalogs?
Ina Herlihy
Ina Herlihy, photo 1
Ina Herlihy, photo 2
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Experience

Founder & CEO at AddGlow since Jul 2022
Group Product Manager at Walmart, Growth Product at Zumper, Finance and Control at Nestlé USA

Education

B.A. Economics from Scripps College; Business Analytics, Economics for Managers, Financial Accounting from HBX | Harvard Business School; The Economics of the European Integration from The London School of Economics and Political Science (LSE); 8-week intensive Chinese language summer program from Middlebury College; High School from Convent & Stuart Hall

Location

New York, New York, United States