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Iñaki Mediavilla
Co-Founder & CPO en Ritmo - Helping entrepreneurs raise capital without giving up control of their business - We're hiring!
Professional Background
Iñaki Mediavilla is a highly experienced internet professional with a remarkable track record spanning over a decade in product development and digital optimization. His extensive experience allows him to assist top tech companies in maximizing their online presence and optimizing their digital channels effectively. With a passion for the internet and an analytical mindset, Iñaki has carved out a niche for himself in the digital landscape, focusing on strategic initiatives that drive growth and efficiency.
Currently, Iñaki serves as Co-Founder and Chief Product Officer (CPO) of Ritmo, an innovative platform designed to empower entrepreneurs in their fundraising efforts without compromising control over their businesses. At Ritmo, Iñaki plays a pivotal role in offering growth capital, ranging from €10,000 to €1 million, with a straightforward flat fee of 6%. This groundbreaking approach is providing much-needed support to entrepreneurs seeking flexible funding solutions tailored to their unique business models.
Iñaki's career has been marked by a series of notable achievements across various organizations. He co-founded Context at SweetLabs.IO and was instrumental in developing products that enhance user experience and engagement. His background also includes a significant tenure at Typeform.com, where he held the position of Head of Conversion Optimization. His expertise in conversion strategies has greatly impacted the way companies approach user interaction and lead generation.
Education and Achievements
Iñaki's educational background is as diverse and comprehensive as his career. He holds an Executive MBA from EADA - Escuela de Alta Dirección y Administración, where he acquired crucial skills in business management, marketing, and finance that have augmented his professional capabilities. Additionally, he completed a Master's in Urban Management at Universitat Oberta de Catalunya, which has imparted him with valuable insights into strategizing urban development projects.
With a Licentiate in Sociology from Universidad Pontificia de Salamanca, Iñaki also brings a unique understanding of societal trends and human behavior to his digital strategies. This sociological perspective is vital in optimizing products for better user adoption and satisfaction. Furthermore, Iñaki pursued his interest in technology by studying FullStack Development at Le Wagon, empowering himself with a robust foundation in web development crucial for driving product innovation in the digital age.
Notable Roles in the Industry
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Co-Founder & CPO at Ritmo: As the Co-Founder and CPO, Iñaki leverages his vast knowledge of the digital landscape to lead product development and marketing strategies at Ritmo. His commitment to instrumenting fair and accessible funding options is paramount to his role, reflecting his dedication to entrepreneur empowerment.
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Former Co-Founder at Context & SweetLabs.IO: In these roles, Iñaki was at the forefront of creating solutions that resonate with user expectations, refining product offerings that prioritize engagement and efficiency in the tech space.
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Head of Conversion Optimization at Typeform.com: Here, Iñaki focused on improving conversion rates and user experiences. His strategic insights contributed significantly to the platform’s success in becoming a go-to tool for creators and businesses looking to generate leads through engaging forms.
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Optimization Manager and Specialist at Softonic: As Optimization Manager, he led initiatives to enhance user engagement and retention. His earlier role as an Analytics & Optimization Specialist further solidified his skill set in analyzing data for actionable insights.
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Web Analytics, SEM & Optimization Professor at La Salle BCN: Iñaki's commitment to sharing knowledge is evident through his experience teaching at La Salle BCN, where he has cultivated a new generation of digital marketers and analysts.
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SEO and Web Analytics Roles: His early career also included positions at Mundo Deportivo and yaencontre.com, focusing on improving web analytics and search engine marketing strategies. These roles laid the foundational skills Iñaki utilizes to navigate the complexities of digital optimization today.
Achievements
