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Inga Panych

Digital Sales Transformation and Operations Director East Europe at AB Inbev Efes

Inga Panych is the Digital Sales Transformation and Operations Director East Europe at AB InBev Efes, a position she holds with extensive experience in the beverage industry.2 She has been recognized for her contributions to the field, winning a Gold award at the Globee Awards 2021 for Women in Business & the Professions World.3

In her role, Panych has been instrumental in developing and implementing AB InBev Efes' B2B platform called ViBEERray. This platform allows outlets to order products online at any time, optimizing the company's sales processes and increasing efficiency.1 She has been a key figure in the company's digital transformation efforts, helping to increase sales in connected outlets by an average of 3% and expand the product assortment.1

Panych has also been involved in the company's shift towards remote sales, including the implementation of telemarketing, which now accounts for 12% of all orders.1 Her expertise extends to the integration of B2B platforms with distributors' accounting systems and the development of digital ecosystems to support clients.1

Based in Moscow, Russia, Panych has been at the forefront of AB InBev Efes' efforts to digitize sales and build a comprehensive B2B marketplace for their distributors and customers in the East European market.12

Related Questions

What are Inga Panych's main responsibilities at AB InBev Efes?
How has the ViBEERray service impacted AB InBev Efes's sales?
What challenges did AB InBev Efes face when launching their B2B platform?
How does the ViBEERray platform integrate with distributors' systems?
What are the future plans for the development of B2B platforms at AB InBev Efes?
Inga Panych
Inga Panych, photo 1
Inga Panych, photo 2
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Location

Moscow, Russian Federation