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Ipshita Kumar

VP Brand Innovation, Hype: Leading Onchain Marketing Agency | Co-founder, Lemonade I Judge, The Lovie Awards

Ipshita Kumar is the Vice President of Brand Innovation at onchain creative agency Hype, leading efforts to advance Web3 and the metaverse by bridging technology with brand strategies.

With a background as a South Asian entrepreneur, Ipshita combines emotional intelligence and intellectual prowess to empower brands in Web3 through community-driven campaigns and market strategies.

Ipshita has a rich history working with prominent brands like Pernod Ricard, Diageo, Ritz Carlton, Marriott International, Gordon Ramsay's BreadStreetKitchen, and more, bringing a wealth of experience to her role.

She initiated Hype Research in May 2022, producing insightful reports on brand entries into Web3, benefiting thousands across creative, marketing, and brand management fields.

An accomplished speaker, Ipshita has shared her expertise at various summits and events, contributing to the knowledge dissemination about Web3.

Beyond Hype, she co-founded Lemonade, a platform supporting creators in building Web3 communities, and actively works with organizations promoting Web3 accessibility for women.

Ipshita's educational background includes a Master of Science in Hospitality Administration, a Bachelor of Business Administration in Hospitality Management, and training at prestigious institutions like Harvard University.

She has held key positions in organizations like Saathi, International Academy of Digital Arts and Sciences, and The Lovie Awards, showcasing her versatile skill set and industry influence.

Highlights

Feb 8 · linkedin

✨ Calling all dynamic women in my network! ✨

At Hype, our journey of growth is gaining momentum and we're on the hunt for marketing and growth rockstars.

Our mission? To help Web3 companies supercharge their growth.

We're excited to open our doors for the following roles: (For detailed JD, please check the comments)

  • Account Director: Steers our clients towards groundbreaking achievements.
  • Growth Specialist: Be the architect of our client's expansions.
  • Social Media Manager: Shape our client's voice and identity in the digital realm.

Hype thrives on a remote-first culture, embracing individuals from diverse backgrounds all around the globe. If you're on the lookout for an opportunity or know a boss woman who is, I encourage you to comment/tag them below or slide into my DMs.

#WomenInTech #WomeninWeb3 #Web3 #MarketingCareers #diversityintech

Lauren Ingram Women of Web3 Women of Web3 Cindy Gallop Esther O'Callaghan OBE Emily L. Jessa Molyneux Bridget Greenwood Jillian Godsil, MA, BA (hons) Michelle Latzer Keren Hod

Dec 6 · linkedin

Personal Reflection - #Burnout is a topic I've rarely opened up about until my recent conversation with Byron Grealy. For me, simplicity lies in turning to my greatest pillars of strength: family & friends. Spending quality time with them, whether engaging in activities or simply embracing the beauty of doing nothing, does it all!

As the holiday season approaches, a gentle reminder to prioritize these invaluable connections, but also it's not just about the amount of time spent; it's about the quality and presence we bring to those moments.

Ipshita Kumar
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Location

Portugal