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Irem Nayman
Brand Events Lead
Irem Nayman is a highly educated professional with a Master's degree in Marketing from Erasmus School of Economics, a Bachelor's degree in Economics from Sabanci University, and a background in High School education from Uskudar American Academy. She also participated in a Student Exchange Program in Business/Economics at Université libre de Bruxelles.
Irem has a diverse work experience, including roles at reputable organizations. She served as an Assistant Brand Manager at Unilever specializing in Carte d'Or products. Prior to this, she interned at Unilever as a Brand Development Intern for Carte d'Or across Europe. Her experience also includes positions such as Marketing Consultant at Skriptor Zigila, Body Care Assistant Brand Manager at Henkel, Marketing Management Trainee at Henkel, Marketing Intern at Colgate Palmolive, Marketing Intern at Abbott, Account Management Intern at Piramit Advertisement, and PR Intern at Turkish American Business Forum.
Highlights
🎉 Wrapping up an incredible 2023! Marking a year of fresh starts as I joined Under Armour as the Brand Events Lead.
🚀 Just in 10 months pulled off; a pop-up experience hub, an AI-generated motivational speech and 2 brand house openings.
My passion for creating unique experiences hit its peak with the Coldgear Baselayer Experience in Frankfurt. An immersive experience crafted to share the story of the iconic baselayer that kickstarted Under Armour. Thrilled to have heard the story firsthand from the founder Kevin Plank who was also joined by the Olympic gold medalist Lindsey Vonn.
The Ultimate Team Talk took collaboration to new heights. Blending elite athlete insights with scientific research for AI to generate the talk and Ashley Walters to voice it.
And let's not forget the 2 London Brand House openings at Battersea Power Station and Oxford Street, featuring Anthony Joshua, 2 times heavyweight world champion, and Eddie Nketiah, Arsenal striker, - smashing through the glass doors, real Under Armour style!
Exciting projects are already in the making for the coming year, and I can't wait to see what challenges and triumphs 2024 will bring. 🌟
I am extremely happy and proud to announce the official opening of the Under Armour brand house in London and the UA Next London programme. UA Next is a programme that identifies, trains and develops London’s young athletes and sports leaders of tomorrow. The ecosystem makes young team sports athletes better by providing them the ultimate tools to train, compete, and recover. The two times former heavyweight world champion, Under Armour Athlete, Anthony Joshua joined us in smash opening the store, demonstrating the UA Next Academy tests and sharing his journey of becoming an athlete in London.
This event can only be achieved by talented and determined team members and partners which I am lucky to have worked with! Simon Roche Adrien Raynaud Joshua Beard Emily Long Lucy Millar Brad Crewe-Brown Joe Worden
