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Irena Todd

Irena Todd is the Co-Founder and Co-CEO of Fresh Monster, a company that produces affordable, natural hair and body care products for children.12 She founded the company in 2014 with her business partner, Jean Sim, after identifying a gap in the market for safe and effective personal care products for kids.14

Todd's background includes:

  • Education: MBA from the University of Michigan and a Bachelor of Science in Political Science and Business from the University of California, Berkeley.2
  • Professional experience: Senior Strategist at Sterling-Rice Group, Brand Manager for Axe Hair at Unilever, and Strategy and Marketing Consultant at Deloitte Consulting.2
  • Early career: UN interpreter in post-war Yugoslavia.1

Fresh Monster has seen significant growth under Todd's leadership:

  • The company's products are now sold in over 3,000 stores across the United States, including major retailers like Target and Walmart.5
  • They've expanded their product line to include a range of toxin-free personal care items for children, such as shampoo, body wash, and sunscreen.1
  • Four years after launching Fresh Monster, Todd and her co-founder introduced a line of toxin-free grooming products for pets called Mighty Mutt.1

Todd is recognized for her entrepreneurial achievements:

  • She was named one of Colorado's top 100 CEOs by Titan100.3
  • In 2024, she became a Tory Burch Fellow as part of the Tory Burch Foundation Entrepreneur program.2

Todd's approach to business emphasizes empathy, innovation, and inclusivity. Fresh Monster's products feature gender-neutral and race-neutral packaging designed to appeal to all children and promote individuality.46

Related Questions

What inspired Irena Todd to start Fresh Monster?
How did Irena Todd's experience at Unilever influence Fresh Monster?
What challenges did Irena Todd face when founding Fresh Monster?
How did Irena Todd's background in politics shape her business career?
What makes Fresh Monster's products unique compared to other natural care brands?
Irena Todd
Irena Todd, photo 1
Irena Todd, photo 2
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Location

Denver, Colorado