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Irene Chang

APAC Customer Marketing Manager at Epicor Software, Results-driven B2B SaaS Marketing Manager | Demand Generation | Digital Marketing | Content Marketing | Marketing Automation |

Irene Chang is the APAC Customer Marketing Manager at Epicor Software (M) Sdn Bhd, overseeing marketing initiatives across Southeast Asia, North Asia, and Australia/New Zealand. Her role focuses on B2B SaaS marketing, emphasizing demand generation, digital marketing, and content strategy.

Professional Background

  • Experience: Irene has a strong background in results-driven marketing, particularly in the technology sector. She has developed expertise in creating effective marketing strategies that align with business objectives and enhance customer engagement.
  • Skills: Her skill set includes digital marketing, partnership development, and a keen understanding of market dynamics within the APAC region.

LinkedIn Presence

Irene is active on LinkedIn, where she shares insights related to her work and industry trends. Her profile highlights her commitment to driving impactful marketing campaigns that resonate with customers in diverse markets.12

Highlights

Dec 5 · linkedin

Epicor ANZ conducted a live webinar today to unveil the features and benefits of the Epicor Senior Living 2023.2 Release. The event attracted a significant audience, with customers participating to gain insights into the key enhancements of this latest release designed to address the evolving challenges in the care industry. The engagement with the Epicor team of experts allowed attendees to explore the practical applications of the new functionalities, equipping them to leverage the latest release effectively in their care environments. #agedcare #Epicorseniorliving

Nov 22 · linkedin

It was a great privilege meeting customers from various parts of Malaysia during our Customer event on the 22nd of November. Themed 'Compliance and Beyond: Navigating the Future of Business Efficiency,' the event was a resounding success, drawing in enthusiastic participants. Engaging discussions covered anticipated topics, such as e-Invoicing, Cybersecurity, Cloud Deployment benefits, and Upgrade & Migrate Methodology. The spotlight was on e-invoicing, sparking a flurry of insightful questions. The event not only provided a platform for customers to delve into the evolving landscape of e-invoicing initiatives, but also delivered valuable insights preparing them for a digitally enabled future. #clouderp #einvoicing #malaysiadigital #cybersecurity #methodology

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Location

Petaling Jaya, Selangor, Malaysia