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Irina Borissova 🇺🇸

Marketing |Executive| LinkedIn Top Marketing Voice | Search Marketing | Google & Microsoft Certified | Catalyst for Digital Triumphs - Amplifying Acquisition & Maximizing Retention with Precision Analytics|SEM&SEO

Irina Borissova is a prominent figure in the digital marketing sector, currently serving as the Co-founder and Executive Vice President (EVP) at D&I Media. She is based in San Mateo, California, and has a robust background in search engine marketing and strategic digital initiatives.

Professional Background

Irina has accumulated extensive experience in various roles related to search marketing and digital strategy:

  • D&I Media: As Co-founder and EVP, she plays a crucial role in shaping the company's vision and executing its marketing strategies.
  • E. & J. Gallo Winery: She has been a Paid Search Manager Consultant since May 2019, where she has significantly impacted the winery's search marketing efforts by optimizing campaigns and improving key performance metrics.
  • Previous Roles: Irina has held several leadership positions in notable companies, including:
    • Search Marketing Manager at Evoke Giant, where she managed SEM and SEO campaigns for pharmaceutical clients.
    • Media Team Lead/Director at Geary LSF, overseeing media strategies for retail clients.
    • Search Engine Marketing Manager at Macy's, managing substantial paid search budgets and pioneering new advertising platforms.
    • Director of SEM at Travelocity, leading search marketing operations for various travel services.

Education

Irina's educational background includes advanced studies in marketing strategies from Stanford University (2021-2023) and a drama degree, highlighting her diverse skill set.

Skills and Achievements

  • Languages: She is fluent in both English and Russian.
  • Awards: Irina has received multiple accolades, including the LookSmart Q3 2009 Excellence Award and Geary LSF's Q4 2015 Employee Choice Trailblazer Award, recognizing her contributions to team performance and innovation.

Irina Borissova's career reflects a blend of creativity in marketing with analytical expertise, making her a key player in the evolving landscape of digital media.

Highlights

Jan 10 · en.wikipedia.org
Irina Bokova - Wikipedia

Related Questions

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Location

San Mateo, California, United States