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Irina Rodina

Global Vice President Marketing, New Business Model innovations at Barilla Group

Irina Rodina is a seasoned marketing executive with extensive experience in the consumer goods industry. She recently joined Bacardi as Senior Vice President of Marketing Strategy and Operations, reporting to global CMO Ned Duggan.26 Prior to this role, Rodina held several prominent positions:

  1. Chief Marketing Officer for Northern Europe at The Kraft Heinz Company (2022-2024)15
  2. Global Vice President Marketing - New Business Model Innovations at Barilla Group1
  3. Senior Global Marketing Director - Transformation (Disruptive Innovation) at Unilever1

Throughout her career, Rodina has been involved in driving innovation, developing brand strategies, and leading marketing transformations. At Kraft Heinz, she supervised the "It has to be Heinz" platform and led innovation in pasta sauces.5 At Barilla, she focused on driving innovations requiring new business models.1

Rodina's LinkedIn username is irina-rodina.3 She is also a participant in The Marketing Academy Fellowship Program "from CMO to CEO"4, indicating her ambition for leadership roles beyond marketing.

In her new role at Bacardi, Rodina will be responsible for driving strategic alignment and marketing transformation across various areas, including media partnerships, customer marketing, strategy, insights and data analytics, innovation, planning, capability, and brand homes.16

Highlights

Apr 12 · storyboard18.com
Kraft Heinz's Irina Rodina joins Bacardi as senior vice president
Kraft Heinz's Irina Rodina joins Bacardi as senior vice president
Former Kraft Heinz CMO joins Bacardí - Marketing Beat
Apr 12 · foodprocessing.com
Bacardi Taps Former Kraft Heinz Exec to Bolster Marketing ...
Apr 11 · marketingweek.com
Former Kraft Heinz CMO joins Bacardi to lead marketing strategy
Mar 27 · signsalad.com
No More Window Seats: Sign Salad interviews Irina Rodina on how ...
Feb 28 · gfi.org
Irina Rodin - The Good Food Institute
Aug 24 · campaignlive.com
Kraft Heinz CMO departs after a year | Campaign US
Kraft Heinz CMO departs after a year | Campaign US

Related Questions

What are some of the key innovations Irina Rodina has driven at Barilla Group?
How did Irina Rodina's role at Kraft Heinz prepare her for her position at Barilla Group?
What are the main challenges Irina Rodina has faced in her marketing career?
How has Irina Rodina's approach to marketing evolved over the years?
What specific strategies did Irina Rodina implement at Unilever's ice cream division?
Irina Rodina
Irina Rodina, photo 1
Irina Rodina, photo 2
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Location

London, England, United Kingdom