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Iryna Begma
Head of Sales at MLex, LexisNexis
Iryna Begma is an experienced sales professional currently serving as the Head of Sales at MLex Market Insight, a LexisNexis company.6 With over two decades of experience in Marketing & Sales, Iryna has built a reputation for her expertise in building high-performing sales departments and developing effective go-to-market strategies.12
Career Highlights
- Head of Sales at MLex Market Insight (current position)6
- Previously held positions at MacPaw Inc. and KPMG Ukraine
- Extensive experience in outbound sales, lead generation, and sales team management1
- Specializes in building sales departments for outsource, outstaff, and product companies1
Expertise
- Developing ICPs (Ideal Customer Profiles) and go-to-market strategies
- Creating value propositions and messaging
- Implementing multi-channel outbound sales funnels
- Sales process improvement and team motivation
- Sales audits and performance optimization
Recent Activities
As of February 2025, Iryna remains active on LinkedIn, sharing insights on:
- AI integration in sales processes5
- Personal experiences and lessons learned in sales and marketing3
- Recruitment for business development roles4
Iryna is known for her ability to work directly with company owners and C-level executives to ensure successful sales team performance.1 Her approach combines traditional sales tactics with relationship-building and the integration of innovative tools and AI to enhance sales processes.5
Highlights
What do I value most about my ex?
Ex-Employers 😂
the stories about ex will be later.
Okay. I value the people I meet.
I’m not a job hopper.
Cause I become super attached to the teams I work with.
I tend to form deep connections with the people. Not just as colleagues, but as friends.
I am social glue as Anastasiia Ivannikov calls me.
Some of my closest friends are people I met at KPMG and we’ve stayed in touch for 17 years.
I also had the privilege of meeting remarkable individuals at MacPaw 🇺🇦 - like this handsome Pavlo Haidamak (though I must admit, I love his 🐶 a bit more 😁).
Now, I’m excited to see the strong connections I’ll build at MLex and LexisNexis.
An employer (for me) is not just the salary and jobs to be done.
It is the people I work with.
What relationships from your past or present workplaces are you most grateful for?
I am on a 100-day challenge of posting on LinkedIn regularly
Already around 70th post Will share results after I reach 100
It takes time It takes consistency It is hard The result comes over time Don’t expect it to be fast
But it gives more recognition for your personal brand and the brand of your company
So go for it
PS: do you think it is important to be here?
