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Isaac Strang
Director, Health Innovation at Manulife
Isaac Strang is a versatile professional with extensive experience in innovation, product management, and business development. He has held several key positions throughout his career, including:
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Director of Health Innovation at Manulife/John Hancock's innovation lab, where he was responsible for new FinTech product strategy and leveraged internal AI and Blockchain teams.1
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Former Global Director of Growth at Colliers, leading the Innovation team.
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Owner of Wilderness Union, a community-driven initiative aimed at reconnecting urbanites with the outdoors.1
Isaac has been involved in various aspects of the fintech and health innovation sectors. He has spoken at industry events, such as the Canadian Fintech Summit, where he was invited as a keynote speaker to discuss topics like the reinvention of insurtech and the future of health benefits.23
His educational background includes a Bachelor's Degree in Psychology from the University of Birmingham, and he attended The King's School in Canterbury for his high school education.
Throughout his career, Isaac has demonstrated expertise in areas such as product management, startup partnerships, and business development. He has also been associated with organizations like Kanata Ventures, Holt Accelerator, and several early-stage Health and FinTech funds.
Highlights
6 months ago I walked away from what, for many years, had seemed my dream job. Making the most difficult professional decision I’ve ever faced, I left an incredible team and a level of security that had once seemed impossible to step back into entrepreneurship.
During the early days of the pandemic, getting out of the city and into nature was still allowed and at that time, a salvation. Every week during that period I planned a new trip in Ontario’s wilderness and, before long, friends began to join me. I’d organize the adventure and bring together great company. Together, we would reset over the weekend, finding respite from the city and reorient ourselves with what really mattered. Those trips became hugely important to us. I started to wonder whether they might be for others too and whether there could be a business there.
Those questions nagged to the point where I decided I needed time out to pull on the threads. I had a half-joke concept of Adventure as a Service that I wanted to explore. Could you develop healthy subscription economics around this kind of offline business? Would others be as keen to get out of the city and would they pay to do so each weekend? Are others looking for the same kind of community?
I’ve spent the subsequent 6 months validating these hypotheses, building a new kind of outdoor community. One that’s carefully curated with members you want to spend your time with. A community with whom you do something truly memorable every week. The hassle of organizing transport and gear taken care of, so you can just show up. A group that’s subscription based so you pay a flat monthly fee and get to come out as often as you’d like. The result is Wilderness Union and there’s now enough traction to make that other significant step, announcing it on LinkedIn.
As a business, it’s becoming everything I looked for, working in Innovation and VC. Evangelical customers, dependable recurring revenue, super low CAC and what’s shaping up to be pretty astonishing customer LTV.
From a customer’s perspective, once they join Wilderness Union, they’re hooked. Our members come out multiple times a month, often discovering the wild beyond Toronto for the first time and finding their own community through the group.
Personally, it’s turned out to be an incredible privilege - sharing what made me fall in love with Canada with our amazing members. I’m so proud of our extraordinary diversity, made up both of newcomers and more settled Canadians. Executives, artists, scientists, developers with an equal gender representation that’s traditionally been so rare in outdoor recreation and a sense of adventure and curiosity that binds everyone together.
We’re growing quickly this year and I hope you’ll think of joining us. You can apply for membership at www.wildernessunion.com or follow along with our progress at https://lnkd.in/gJ7NJ35N and if this has piqued your professional curiosity, let’s chat!
Honoured to be returning to the incredible Canadian Fintech Summit this year as a keynote speaker. Tickets are 30% off until the end of January so snap them up quickly! #FintechSummitTO
