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Isabel Rafferty Zavala

Founder & CEO of Canela Media

Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a company she established in March 2019. Under her leadership, Canela Media has emerged as a significant player in the multicultural media landscape, focusing on innovative strategies to engage diverse audiences.

Professional Background

Prior to founding Canela Media, Isabel held several key positions in the media industry:

  • Founder & CEO at Mobvious, a subsidiary of Prisa Brand Solutions US (March 2016 - February 2019)
  • Vice President at Adsmovil (March 2012 - March 2016)
  • Director of Digital National Sales at ImpreMedia (May 2011 - March 2012)
  • Interactive Sales Manager at Entravision Communications (March 2010 - May 2011)
  • Account Executive at Entravision Communications (October 2009 - March 2010)
  • Interactive Sales Representative at North County Times (April 2009 - October 2009)
  • Sales and Customer Service at Aluarte (2006 - 2008)

Recognition

Isabel Rafferty Zavala has been recognized for her contributions to the industry, including being named one of the top 100 most powerful women in Mexico in 2024, highlighting her influence and leadership in multicultural media.12

Languages

She is proficient in both English and Spanish, which supports her work in diverse media environments.1

Through her vision and entrepreneurial spirit, Isabel continues to drive Canela Media's mission to revolutionize how multicultural content is created and distributed.

Highlights

Jun 13 · linkedin

I am deeply honored and humbled to share that I have been named one of the top 100 most powerful women in Mexico. This recognition is a testament to the collective efforts and support of so many incredible people around me.

A special shout out to all the amazing women at Canela – your talent, dedication, and passion are truly inspiring. Thank you to everyone who has been part of this journey – your encouragement and belief in me have made this possible. Let’s continue to inspire and uplift each other.

May 17 · linkedin

🚀 Exciting News! 🚀

Canela Media is thrilled to announce our exclusive partnership with Warner Brothers to represent Conexión Latina. This collaboration expands our ability to provide advertisers with unparalleled access to the bilingual Hispanic community, making Canela one of the top platforms for reaching Latinos.

Stay tuned for more updates!

#CanelaMedia #WarnerBrothers #ConexiónLatina #HispanicCommunity #Advertising

Related Questions

What inspired Isabel Rafferty Zavala to start Canela Media?
How has Isabel Rafferty Zavala's leadership style impacted Canela Media's growth?
What are some of the key achievements of Isabel Rafferty Zavala in her career?
How does Canela Media differ from other multicultural media companies?
What challenges has Isabel Rafferty Zavala faced as a female entrepreneur in the media industry?
Isabel Rafferty Zavala
Isabel Rafferty Zavala, photo 1
Isabel Rafferty Zavala, photo 2
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Experience

Founder & CEO at Canela Media (March 2019 - Present)
Founder & CEO at Mobvious, Prisa Brand Solutions US (March 2016 - February 2019), VP at Adsmovil (March 2012 - March 2016), Director of Digital National Sales at ImpreMedia (May 2011 - March 2012), In at Aluarte (2006 - 2008)

Location

New York City Metropolitan Area