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Isabele Vicente
Marketing Digital - Integrated Media Manager - Media Marketing - Gerente de Marketing Digital - Gerente de Growth & Acquisition - Gerente de Performance - Gerente de Canais Digitais - Gerente de Marketing Online
Professional Background
Isabele Vicente is a distinguished professional with over 10 years of extensive experience in the Communication and Marketing sector. She has honed her skills in project management across various arenas including television production and digital marketing. Isabele is well-regarded for her ability to translate customer needs and goals into actionable online marketing strategies. Through her expertise, she connects web analytics metrics directly to business objectives, playing a vital role in enhancing revenue growth, profit margins, attracting new customers, and executing cost control.
Over the past five years, Isabele has specialized in the Online Marketing domain, where she has adeptly planned and executed robust digital marketing campaigns for a diverse range of large advertisers. Her expertise in this area has helped numerous organizations enhance their brand visibility and customer engagement in an increasingly digital world.
In addition to her professional accomplishments, Isabele is a dedicated educator who shares her knowledge with aspiring marketers. She proudly serves as a professor in the MBA course in Digital Data Marketing at FIAP, where she instructs students in Tag Management. Her commitment to education and the continuous learning of her students reflects her own dedication to staying abreast of the latest advancements in digital marketing practices.
Furthermore, Isabele has a strong foundation in technological solutions that promote the adoption, engagement, and operational efficiency of digital advertising initiatives. She is highly skilled in coordinating and executing digital campaign setups, collaborating with advertising agencies on cost negotiations, schedule management, and performance analysis, ensuring campaigns are successful and meet established goals.
Education and Achievements
Isabele has a solid academic background that complements her professional journey. She graduated with a degree in Social Communication, specializing in radio and television, from UNESP - Universidade Estadual Paulista "Júlio de Mesquita Filho." She further advanced her education by obtaining an MBA in Digital Marketing from the prestigious Fundação Getúlio Vargas - FGV, achieving an impressive grade of 9.0. Additionally, Isabele has pursued further studies in Comunicação e Estudos da Mídia, a Master’s program at Centro Universitário Senac, where she also earned a commendable score of 9.0.
Her curiosity and commitment to professional growth led her to study Big Data Analysis through Machine Learning and Artificial Intelligence at FIA - Fundação Instituto de Administração. This diverse educational background equips Isabele with a unique blend of skills that are essential in today's fast-evolving marketing landscape.
Specialties and Skills
Isabele's expertise encompasses a wide array of specialties within the digital marketing and communications field. Her skills include, but are not limited to:
- Team Building
- Online Advertising
- Google AdWords and Display Networking
- Web Analytics and Google Analytics
- Google Tag Manager
- Video and YouTube Production
- Social Media Management, including Facebook and LinkedIn
- Media Planning
- Customer and Partner Relationship Management
- Marketing Strategy and Digital Performance Marketing
- Client Acquisition and Retargeting Strategies
- Digital Transformation and Engagement Initiatives
Her proficiency with various tools such as Excel, Power Point, Google Data Studio, and Google Optimizer further enhances her ability to analyze data-driven insights and devise targeted marketing strategies. Isabele is also well-versed in the applications of Artificial Intelligence and Machine Learning in marketing, making her a savvy professional in leveraging technology for improved customer engagement and business outcomes.
Career History
Isabele has held numerous key positions in reputable organizations throughout her career, showcasing her adaptability and depth of knowledge in digital marketing. Currently, she serves as the Associate Director of Innovation and Digital Marketing for the LATAM region at BIOTRONIK, where her strategic guidance continues to drive innovations in health technology marketing.
Previously, she was the Growth and Acquisition Digital Manager at UOL - Universo Online, where she played a crucial role in overseeing digital initiatives that contributed to enhanced user acquisition and relationship management. Furthermore, her experience as Head of Digital Marketing - Customer Experience at ReachLocal provided her with a profound understanding of customer engagement tactics driven by data insights.
Isabele's teaching career includes stints as an MBA Professor at both the Centro Universitário da Grande Dourados and FIAP, where she imparted her extensive knowledge of digital marketing to future industry leaders. Her role as a Social Media Consultant for Appen further illustrates her versatility in digital marketing roles.
Earlier in her career, Isabele excelled as a Digital Marketing Manager for Strategic Accounts at ReachLocal. She also gained valuable experience as a Communication Project Manager at WBR - Worldwide Business Research and as a TV Production Analyst at TV Globo de Comunicação. Her foundational role as a TV Production Trainee at Rede Bandeirantes de Televisão further solidified her thorough understanding of media communication.
Isabele Vicente's journey through the realm of communication and marketing is illustrative of her unwavering dedication and passion for empowering businesses through innovative digital solutions. Her extensive experience, nuanced understanding of the online landscape, and commitment to education make her an invaluable asset to any project or organization she is a part of.
