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Ishita Singh

Supervising Producer, Digital Video Programming at CNN

Professional Background

Ishita Singh is a highly skilled video programming and strategy director known for her outstanding ability to grow audiences across Owned & Operated (O&O), Over The Top (OTT), and social media platforms. With a keen analytical mindset, she leverages data to drive decision-making throughout all stages of content creation, including ideation, production, and distribution. Her exceptional leadership and insightful strategies have made her a notable figure in the media industry.

Currently, Ishita serves as the Supervising Producer of Digital Video Programming at CNN, where she continues to innovate and scale video programming initiatives. Her ability to curate engaging content and publish it through the correct channels has helped CNN maintain its reputation as a leading news outlet worldwide. Prior to this role, she was the Video Programming Director at Food52, where she successfully crafted video content that resonated with food enthusiasts and nurtured a passionate community around culinary arts.

Ishita's journey through the media landscape is marked by her tenure at HuffPost, where she held several significant positions including Senior Editor, Video Audience and Distribution, and Senior Programming Manager. At HuffPost, she pioneered initiatives that significantly increased viewership and engagement, demonstrating her effective leadership in digital media.

Education and Achievements

Ishita Singh's academic journey began at Richard Montgomery High School, where she developed a passion for storytelling and media. Following her high school graduation, she pursued a Bachelor of Arts (B.A.) degree from New York University, an institution renowned for its commitment to the arts and media studies. To further hone her skills, Ishita completed a Master of Science (M.S.) degree at Columbia University's prestigious Graduate School of Journalism. This advanced education laid a foundation for her successful career in video programming and multimedia content creation.

Ishita's remarkable achievements are highlighted by her groundbreaking content strategies that have garnered impressive results. For instance, she spearheaded an innovative content strategy that led to a staggering 77x increase in on-platform video views, a remarkable 19x increase in on-platform revenue, and a fantastic 4x increase in YouTube subscribers—all within just one year. These accomplishments reflect her exceptional talent in understanding audience preferences and delivering content that captivates viewers.

Not only does Ishita apply her skills professionally, but she also embodies a spirit of experimentation and creativity in her personal life. Her enthusiasm for testing new recipes in the kitchen mirrors her approach to work: always eager to learn and innovate.

Achievements

  • CNN Leadership: Currently leading Digital Video Programming as a Supervising Producer at one of the world's most influential news networks.
  • Incredible Growth Metrics: Achieved a 77x increase in on-platform video views and significant improvements in revenue and subscriber metrics within one year.
  • Diverse Experience: Extensive background in video content development and digital media for notable organizations such as CNN, Food52, and HuffPost.
  • Educational Acumen: Earned advanced degrees from Columbia University and NYU, equipping her with a strong theoretical foundation alongside practical expertise in journalism and media.

tags':['video programming','content strategy','audience growth','digital media','Columbia University','New York University','CNN','Food52','HuffPost','video production','data analytics','over-the-top content','social media strategy','video audience development','content ideation','production management','content distribution','HuffPost Video'],

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Highlights

Jul 9 · The Hindu
Rahul Mishra’s message in a bubble - The Hindu
Jul 9 · The Hindu
Red carpets and fawn pendants: Chopard at the Cannes Film Festival - The Hindu
Ishita Singh
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Location

New York, New York, United States