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Itzel Hernandez
Senior Manager, Product Marketing at Shipt (Target)
Itzel Hernandez is a seasoned marketing professional with over 15 years of experience adept at leading diversified teams to achieve exceptional business outcomes. Specializing in product marketing for 8 years, she excels in strategic planning, consumer marketing, event management, tech marketing, and project management. Itzel's passion for cutting-edge innovation, wellness, and fostering positivity shines through her work. She holds a diverse educational background, including studies at renowned institutions like MIT Sloan School of Management, Menlo College, and Stanford University. Itzel brings a wealth of knowledge from various roles in prominent organizations such as Shipt, Sparta Science, HealthTap, and Plug and Play Tech Center.
Highlights
I am beyond proud to finally share with you all the project that I have been leading on the product marketing side for the past 6 months from ideation, go-to-market strategy, development, all the way to today's launch: Shipt Student Membership featuring Issa Rae! This project was able to come to life thanks to over 20 teams collaborating to create a fantastic new product, the multi-faceted partnership with Issa including the unveiling of our Student Membership in Times Square, commercial spots on TV & radio, a Back-to-College Campus Tour that we are kicking off next week, and a special in-store amplification on the new membership with our parent company, Target. I am filled with joy knowing that every single person put their heart into this project, including myself, and I'm so happy to finally see this out in the world! Could not have asked for a better team! Go Shipt! 👩🎓 🎉 💚
Learn more about our new Shipt Student Membership at $4.99 per month: • Shipt.com/student • Shipt Student Membership video: https://lnkd.in/gtk6mjfU • "Shipt and Issa Rae Launch New Student Membership Program While Amplifying the Talents of Diverse Creatives": https://lnkd.in/gC7TAXAE
Know a great Product Marketer? Send them my way! My team is #hiring an experienced Product Marketing Manager (based in the Bay Area). They will work directly with me and the wonderful Liz Feibusch, MBA.
The #Shipt team is phenomenal, energetic, and currently working on exciting product launches!
#ProductMarketingManager #ProductMarketing #BayAreaJobs
