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Ivan Chen

APAC Analytics Lead at Fidelity International

Ivan Chen is a data analytics professional with extensive experience in the financial services industry. He served as the APAC Analytics Lead at Fidelity International from August 2019 to June 2021.1 In this role, he was responsible for:

  1. Upgrading digital capabilities by implementing various analytics tools across 11 websites in the APAC region.
  2. Establishing a new digital measurement framework for better understanding by business stakeholders.
  3. Creating an analytics flow from business requirements to data collection, reporting, hypothesis generation, and A/B testing.
  4. Providing Adobe Analytics training to over 60 colleagues to promote self-sufficiency in data analytics.

Prior to his role at Fidelity, Ivan held positions at HSBC, where he worked as a TMS Product Owner for Global Digital Acquisition and as a Digital Performance Specialist for APAC.1 His career also includes experience at IOIO Creative as a UX & Analytics Director.1

Currently, Ivan Chen is working as the Director of MarTech & Digital Analytics at Trust Bank Singapore, a position he has held since June 2023.1

Highlights

Feb 12 · sps.nyu.edu
Ivan L Chen | NYU SPS

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Ivan Chen
Ivan Chen, photo 1
Ivan Chen, photo 2
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Location

Hong Kong