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Ivan Entchevitch
Marketing Strategy & Innovation Leader
Professional Background
Ivan Entchevitch is a talented full-stack marketer known for his strategic and creative approach. With a proven track record in leading innovative campaigns, he has played a pivotal role in transforming well-known brands into culturally relevant powerhouses. His expertise spans across various domains, including brand strategy, customer experience (CX) strategy, and innovation strategy. Through his unique combination of business acumen, consumer insights, and experience design, Ivan ensures that organizations can effectively tackle their most significant challenges, achieve growth, and drive innovation.
Throughout his illustrious career, Ivan's hands-on experience as a client, agency executive, and management consultant sets him apart as a unique force in the marketing world. He has successfully spearheaded global brand and activation strategies for renowned companies such as Sonos and Cisco that have garnered significant revenue growth, with some initiatives delivering a remarkable 50% year-over-year increase. He was instrumental in launching Sonos Studio, the company's in-house marketing innovation lab, which breathed new life into their marketing, PR, and content strategies.
Ivan's experience extends to working as the Executive Creative Director and Experience Strategist for notable organizations where he has led major transformations, such as the brand and digital redesign across over 2,000 Verizon retail stores. His commitment to research and strategizing new customer experiences further underscores his capabilities. Notably, as a management consultant, he developed and launched a corporate innovation startup accelerator for a $10 billion technical services company, which successfully aimed at creating new revenue streams exceeding $50 million annually.
Ivan prides himself on his ability to lead multi-disciplinary teams to champion "can't be done" initiatives while constantly challenging the status quo. He thrives in environments that require quick validation and problem-solving and is confident in tackling briefs with strategic insights and team collaboration.
Education and Achievements
Ivan Entchevitch honed his skills at the School Of Hard Knocks and University Hill Secondary School, where he built a foundation for his extensive knowledge in marketing and strategy. His educational journey equipped him with the essential insights needed to navigate the complexities of modern marketing and brand strategy.
Notable Achievements
- Sonos and Cisco Campaigns: Designed and implemented global brand content and activation strategies, significantly increasing revenue year-over-year.
- Sonos Studio Launch: Initiated and led Sonos’s in-house marketing innovation lab, revolutionizing their approach to marketing and content.
- Verizon Retail Transformation: Oversaw the strategic and design efforts in revamping over 2,000 Verizon stores, successfully redefining the customer experience within a stringent 12-week timeline.
- AARP CX Strategy: Directed research, validation, and implementation of a new CX strategy for significant improvement in consumer engagement and experience.
- Corporate Innovation Accelerator: Developed and managed an accelerator program aimed at generating significant annual revenue streams for a major technical services firm.
In each of these roles, Ivan’s creative direction and strategic insight have positioned brands to thrive in competitive landscapes. His broad portfolio showcases his versatility and dedication to elevating brands through innovation and consumer-centric experiences.
